Sales Manager

Sales Manager (Full Time)

About Lanikai Brewing Company

Lanikai Brewing Company and Lanikai Spirits are award-winning,

Island Inspired™ brewery and distillery brands producing 100% of

their products in beautiful Kailua, Hawaiʻi. Our products are

distributed throughout the Hawaiian Islands, with affiliate

markets in Japan, Australia, and Washington.

We are experiencing continued growth and expanding

opportunities across our business. We are looking for a

motivated, results-driven sales professional to help expand our

market presence, strengthen distributor and customer

relationships, and drive revenue growth.

Our team is made up of passionate, community-oriented

individuals who value quality products, strong relationships, and

supporting local businesses.

Position Overview

The Sales Manager is responsible for driving sales

growth for Lanikai Brewing Company and Lanikai Spirits

throughout Hawaiʻi, with a primary focus on Oʻahu. This position

manages distributor relationships and transactions, develops new

accounts, coordinates events and tastings, grows existing

business, and ensures consistent sales execution across retail,

restaurant, bar, and other wholesale channels.

Reporting directly to the CEO, the Sales Manager

works closely with distribution partners, key accounts, and internal

production teams to achieve sales targets, improve product

availability, manage inventory, and identify new business

opportunities.

Primary Roles & Responsibilities

 Sales Growth & Account Development: Identify and

develop new wholesale accounts while increasing sales

volume and product placement within existing accounts.

 Distributor Management: Serve as the primary point of

contact for distribution partners. Coordinate orders, sales

execution, product forecasting, inventory management,

seasonal releases, and new product introductions.

 Key Account Management: Build and maintain strong

relationships with select retailers, restaurants, bars, hotels,

and other wholesale customers. Conduct account visits,

present products, negotiate placements, and identify

opportunities to increase sales.

 Sales Targets & Forecasting: Work directly with

management to establish monthly and annual sales goals,

monitor performance, and develop strategies to achieve

revenue targets.

 Retail & On-Premise Execution: Work with distributors and

accounts to secure new placements, maintain existing

placements, improve product availability, and support

consistent execution across retail and on-premise channels.

 Customer Relationship Management: Maintain regular

communication with customers and distribution partners,

respond promptly to inquiries, resolve issues, and ensure a

high level of customer service. Maintain and update the

company’s CRM database.

 Sales Reporting: Track sales performance, account activity,

distribution growth, inventory levels, and progress toward

established sales goals.

 Internal Coordination: Communicate regularly with

management and brewing/distilling teams regarding sales

trends, product demand, inventory needs, and production

forecasting.

 Industry Engagement: Attend relevant trade meetings,

distributor sales calls, retailer meetings, and industry events

to develop relationships and generate sales opportunities.

Minimum Qualifications

 Self-motivated, organized, and results-driven, with the ability

to work independently.

 Bachelor's degree in business or a related field preferred, or

at least two years of relevant sales experience.

 Strong communication, negotiation, and relationship-building

skills.

 Demonstrated ability to develop customer relationships and

generate new business.

 Customer-focused, professional, responsive, and attentive to

detail.

 Proficient in Microsoft Office, particularly Excel and Word.

 Strong organizational skills and the ability to manage

multiple accounts and priorities.

 Willingness to work occasional evenings and weekends for

customer meetings, trade events, and industry functions.

 Ability to travel between islands as required, including

occasional overnight travel.

 Valid driver's license and excellent driving record.

 Must be at least 21 years of age.

Compensation & Benefits

 Base Salary: $50,000 - $60,000 annually (depending on

qualifications), plus uncapped commission based on sales performance

potential for significant additional income .

 Employment status: Full-time W-2 employee.

 Minimum 40 hours per week, with time spent at Lanikai

Brewing Company, customer locations, and in the field.

 Flexible schedule with a focus on sales results and account

coverage.

 Primary sales territory is Oʻahu, with some neighbor-island

travel required.

 Company vehicle provided for work-related travel on Oʻahu;

not for daily commuting.

 Reimbursement of approved business travel expenses.

 Paid time off (PTO).

 Health insurance, including medical and dental coverage.

How to Apply

Interested candidates may send questions or submit their interest

to [email protected].

Pay: $51,200.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Work Location: In person