Sales Manager

Job highlights

• Demonstrated ability to develop and implement successful sales strategies . Bachelors degree in Business Administration,Marketing,or a related discipline .
• Proven experience in sales leadership within the building materials industry or a related field . Strong understanding of the Sri Lankan market dynamics and customer preferences .
• Minimum 10 -15 years of relevant experience

We are seeking a highly motivated and experienced Sales Leader for our operations in Sri Lanka within the building materials industry
The ideal candidate will be responsible for overseeing the sales strategy and execution in the region, ensuring that our products reach the market effectively and efficiently
This role demands a visionary leader with a proven track record in sales management who can drive growth and enhance our market presence
The Leader Sales will collaborate closely with both the marketing and operations teams to align on goals and tactics that resonate with our target audience
In addition to managing a dedicated sales team, this role will involve critically analyzing market trends, customer needs, and competitor strategies

Roles and Responsibilities
Sales Performance & Revenue Growth
Achieve monthly, quarterly, and annual sales targets for both B2B and B2C channels

Drive year-on-year revenue growth across all product lines (Grohe and American Standard)

Improve market share in Sri Lanka and Maldives through aggressive business development

Channel & Network Expansion
Expand and onboard new distributors, dealers, and retail partners across both countries

Increase footprint of LIXIL products in untapped geographies

Strengthening presence in project sales (real estate, hospitality, infrastructure)

Showroom & Retail Management
Oversee performance, visual merchandising, and brand representation in all LIXIL showrooms

Ensure monthly footfall growth and conversion targets for key outlets

Drive in-store promotions and consumer engagement programs

Marketing & Brand Development
Plan and execute local marketing campaigns aligned with global brand guidelines

Monitor and optimize digital, in-store, and ID/Developer activities to drive awareness and demand

Coordinate with the Gurgaon head office marketing team for support and approvals

Operations & Coordination
Ensure timely placement of orders with the factory and efficient supply chain coordination

Liaise with the head office (Gurgaon) for inventory planning, product availability, and pricing strategies

Maintain accurate sales forecasts and stock management reporting

Collections & Credit Control
Achieve collection targets and reduce outstanding receivables within stipulated timelines

Enforce credit policies in coordination with finance teams and maintain healthy cash flow

New Business Development
Identify and convert new project opportunities in commercial, hospitality, residential, and government sectors

Build relationships with architects, interior designers, developers, and institutional buyers

Develop strategic alliances or partnerships to drive market penetration

Market Intelligence & Reporting
Provide regular updates on competitor activities, pricing, product trends, and customer feedback

Submit detailed business reports and performance reviews to regional leadership

Develop and implement sales strategies to achieve corporate goals

Manage and lead a team of sales professionals to maximize performance

Identify and pursue new business opportunities within the Sri Lankan market

Establish strong relationships with key stakeholders and clients

Monitor market trends and competitor activities to inform strategic decisions

Analyse sales performance data and prepare regular reports for management

Requirements
Proven experience in sales leadership within the building materials industry or a related field

Strong understanding of the Sri Lankan market dynamics and customer preferences

Excellent communication and interpersonal skills to foster client relationships

Ability to analyse data and make informed decisions to drive sales growth

Demonstrated ability to develop and implement successful sales strategies

Bachelors degree in Business Administration, Marketing, or a related discipline

Minimum 10 -15 years of relevant experience
Strong leadership skills with a focus on team development and motivation