Sales Manager

Date posted: October 19, 2026

Pay: $80,000.00–$120,000.00 total compensation

Job description:

Sales Manager – Motorcycle Sales at Lumberjack Harley-Davidson | Nacogdoches, TX
Full-Time | Salary + Commission + Performance Bonuses | $80,000–$120,000 Total Compensation

Harley-Davidson customers don't come in just to buy a motorcycle. They come in with a story — a milestone, a dream they've been putting off, or a lifestyle they're ready to claim.

Your job is to lead the team that helps those customers take the next step.

At Lumberjack Harley-Davidson — part of one of the largest Harley-Davidson dealership groups in Texas — we run a high-performance, high-expectation dealership in Nacogdoches, TX. We have a full showroom, full-service bays, an indoor parts and accessories department, and a clothing department.

We're looking for a hands-on Sales Manager who can lead from the front. You'll coach a team of three to five salespeople, manage the floor, hold the team accountable to a structured sales process, and personally close deals when the opportunity calls for it.

You won't be sitting in an office waiting for reports. You'll be in the action — developing people, driving results, and helping customers make one of the most meaningful purchases of their lives.

What You'll Actually Do

• Lead, coach, and develop a team of three to five motorcycle salespeople
• Set clear expectations for customer engagement, follow-up, CRM discipline, appointments, and closing
• Work the sales floor and personally close motorcycle deals
• Manage daily sales activity, customer traffic, lead follow-up, and pipeline performance
• Conduct regular coaching, deal reviews, and one-on-one development conversations
• Reinforce a structured, consultative sales process — we train this, we coach this, and we hold the team to it
• Partner with finance, service, parts, accessories, and delivery teams to create a seamless customer experience
• Stay current on inventory, model features, promotions, pricing, and dealership initiatives
• Identify performance gaps quickly and create practical plans to improve results
• Help build a high-energy, accountable, team-first sales culture

Who Thrives Here

• Sales leaders who know how to coach people and hold them accountable
• Strong closers who can still produce while developing others
• People who are naturally curious about customers and know how to build trust
• High-energy, competitive professionals who understand that winning is a team effort
• Organized leaders who use numbers, process, and follow-through to drive performance
• Motorcycle, automotive, powersports, retail, or other sales leadership experience is preferred
• Harley-Davidson or motorcycle industry experience is a plus, but leadership ability and sales results matter most
• Must be available Saturdays — that's when the floor is alive
• Regular days off are Sunday and Monday

What We Offer

• Salary plus commission and performance bonuses
• Target total compensation of $80K–$120K
• Structured onboarding and ongoing leadership and sales development
• The opportunity to build and develop your own sales team
• Team member discounts on parts, accessories, and merchandise
• Access to H-D events, rides, and a culture built around the brand
• Opportunities for advancement within one of the largest Harley-Davidson dealership groups in Texas

If you're looking for a management title without responsibility, this isn't it.

If you want to lead a team, close deals, develop people, and get paid for the results you create — apply now.

Lumberjack Harley-Davidson is an equal opportunity employer.

Job Type: Full-time
Pay: $80,000–$120,000 total compensation

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Life insurance
• Opportunities for advancement
• Paid time off
• Paid training
• Retirement plan
• Vision insurance

Work Location: In person

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person