Sales Manager

About The Role

Senior Sales Manager

At Car Finance 247, we're looking for an experienced, commercially driven Senior Sales Manager to join our Manchester-based Sales team and play a key role in driving performance, developing our people and delivering outstanding results.

This is an exciting opportunity for an established sales leader with a proven track record of managing high-performing teams within the motor finance, automotive sales or financial services industry.

As Senior Sales Manager, you'll be responsible for the day-to-day leadership and performance of your sales team, ensuring we consistently achieve our commercial objectives while delivering an exceptional customer experience.

You'll lead and develop a team of approximately 12–15 direct reports, creating a high-performance culture built around accountability, coaching, motivation and continuous improvement.

We're looking for someone who understands what it takes to deliver results in a fast-paced, target-driven environment. You'll be confident using data to identify opportunities, challenge performance and implement improvements that positively impact sales conversion, productivity and customer outcomes.

You'll also play an important role in shaping how we operate, working closely with the Head of Sales and other senior stakeholders to improve processes, develop our people and ensure we continue to deliver against our ambitious growth plans.

Sales Leadership and Performance

• Lead, motivate and develop a high-performing sales team, creating a culture of accountability, achievement and continuous improvement.
• Take ownership of departmental sales targets, KPIs and performance objectives, ensuring consistent delivery against business expectations.
• Monitor individual and team performance daily, identifying opportunities to improve productivity, sales conversion and overall results.
• Use performance data, reporting and commercial insights to make informed decisions and implement effective improvement plans.
• Drive a results-focused environment where colleagues are encouraged and supported to consistently achieve and exceed targets.
• Conduct regular team meetings, performance reviews and one-to-one sessions to communicate priorities, review progress and maintain momentum.

People Management and Development

• Provide effective leadership, coaching and development to approximately 12–15 direct reports.
• Identify individual strengths, development opportunities and performance gaps, implementing tailored coaching and support.
• Manage underperformance confidently and constructively, ensuring clear expectations, measurable objectives and appropriate follow-up.
• Recognise and reward high performance, creating an environment where colleagues feel motivated to succeed.
• Support the development of future leaders and high-performing sales professionals within the business.
• Ensure colleagues demonstrate the required knowledge, skills and competence to perform their roles effectively.

Sales Conversion and Continuous Improvement

• Identify opportunities to improve the customer sales journey, from initial enquiry through to finance agreement and completion.
• Work closely with the Head of Sales to develop and implement strategies that increase conversion rates and maximise commercial performance.
• Review existing processes, call guides and ways of working, recommending improvements that enhance efficiency and customer outcomes.
• Champion best practices across the team, ensuring a consistent and effective approach to customer engagement and account management.
• Support improvements across people, processes and technology to drive greater productivity and business growth.
• Maintain a strong understanding of the motor finance marketplace, lender relationships and changing customer expectations.

Customer Experience and Regulatory Compliance

• Ensure the team consistently delivers a high standard of customer service in line with company policies and regulatory requirements.
• Promote a customer-focused sales culture that balances strong commercial performance with fair and positive customer outcomes.
• Ensure colleagues understand and adhere to FCA regulatory requirements, internal processes and compliance standards.
• Monitor customer interactions and sales activity to identify opportunities for coaching, improvement and risk reduction.
• Work collaboratively with internal stakeholders to maintain high standards of quality, compliance and customer satisfaction.

Collaboration and Business Improvement

• Work closely with the Head of Sales and wider leadership team to support departmental objectives and business growth.
• Provide regular updates on sales performance, forecasts, challenges and opportunities.
• Collaborate with other Senior Managers and key stakeholders to share best practices and drive improvements across the business.
• Support the implementation of business changes, including new processes, lender panel updates and sales initiatives.
• Take a proactive approach to identifying opportunities that improve operational efficiency, team engagement and overall commercial results.

About You

Essential

• Must have previous experience within the motor finance, automotive sales or financial services industry, ideally within a regulated, fast-paced sales environment.
• Proven experience in a sales management or leadership position, with responsibility for delivering challenging commercial targets.
• A demonstrable track record of consistently achieving and exceeding sales targets and KPIs, both individually and through team performance.
• Experience managing, coaching and developing high-performing sales teams within a target-driven environment.
• Strong performance management experience, including setting objectives, monitoring results, managing underperformance and driving continuous improvement.
• Proven ability to increase sales conversion rates, improve productivity and deliver measurable commercial results.
• Excellent leadership and motivational skills, with the ability to inspire colleagues and create a positive, high-performance culture.
• A commercially focused and data-driven approach, with confidence analysing sales performance, identifying trends and implementing effective actions.
• Experience conducting regular one-to-ones, coaching sessions, performance reviews and development conversations.
• Strong communication and stakeholder management skills, with the confidence to challenge, influence and make decisions.
• A solid understanding of working within a regulated sales environment, ensuring compliance and customer outcomes remain a priority.
• Ability to thrive under pressure, manage competing priorities and maintain high standards in a fast-paced environment.
• A proactive, resilient and results-oriented approach, with a genuine passion for developing people and achieving success.

Desirable

• Previous sales management experience within a car finance brokerage, motor finance lender or automotive dealership environment.
• Experience managing teams responsible for converting inbound customer enquiries into completed sales.
• Knowledge of motor finance products, lender panels and the wider UK car finance marketplace.
• Familiarity with FCA regulations, Consumer Duty and the importance of delivering good customer outcomes.
• Experience implementing sales improvement plans, coaching frameworks and performance development initiatives.
• A track record of improving team performance through effective use of CRM systems, sales reporting and performance analytics.
• Experience contributing to wider business improvement projects and working collaboratively with senior leadership teams.

About Us

Car Finance 247 is an award-winning business just outside Manchester City Centre. We create personalised, high-quality customer experiences driven by outstanding technology, streamlined processes and, most importantly, amazing people.

Over the next 12 months, we have exciting upcoming projects to cement our position as market leaders in every aspect of our business, and that journey starts with attracting the best talent.

As an equal opportunities employer, the 247 Group is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the 247 Group.