Sales Manager - Cut & Bend TMT Solutions

Key Responsibilities

1. Business Development & Sales

• Identify and acquire new clients (builders, contractors, developers)
• Promote cut & bend TMT solutions over conventional steel procurement
• Achieve monthly/quarterly sales targets (tonnage & revenue)

2. Key Account Management

• Manage relationships with existing clients
• Handle large construction and infrastructure accounts
• Ensure repeat business and long-term contracts

3. Technical Sales & Solution Selling

• Explain benefits of cut & bend: Reduced wastage Faster construction Cost efficiency
• Coordinate with design/production teams for customized solutions
• Interpret drawings (BBS Bar Bending Schedule)

4. Project Tracking & Pipeline Management

• Track ongoing and upcoming construction projects
• Build a strong sales pipeline
• Follow up from enquiry quotation closure

5. Pricing & Negotiation

• Prepare quotations based on tonnage and specifications
• Negotiate pricing, credit terms, and delivery schedules
• Ensure profitability and margin control

6. Coordination & Execution

• Coordinate with plant/logistics teams for timely delivery
• Ensure order fulfillment as per project timelines
• Resolve client issues (quality, delivery delays)

7. Market Intelligence

• Monitor competitors, pricing trends, and market demand

Identify new opportunities (infra projects, govt tenders)

KPIs Sales (Cut & Bend TMT Solutions)

1. Sales Volume (Tonnage) -

Monthly / quarterly tonnage sold

Core metric in steel industry

2. Revenue Achievement

Actual vs target revenue

Measures overall performance

3. Gross Margin / Contribution

Margin per ton or per project

% profitability

Ensures profitable sales, not just volume

4. Conversion Rate

% of leads converted into orders

Effectiveness of sales process

5. Order Book / Pipeline Value

Value of confirmed + potential deals

Future revenue visibility

6. Customer Acquisition

Number of new clients added

Business expansion

7. Repeat Business Ratio

% revenue from existing customers

Relationship strength

8. Project Penetration Rate

Share of steel requirement cap

tured in a project

Depth of engagement

9. Debtor Days / Collections

Average payment cycle

Outstanding receivables

Critical in steel trading

10. On-Time Delivery Coordination

% orders delivered on time

Impacts customer satisfaction

11. Customer Satisfaction

Feedback / complaints

Issue resolution time

Required Skills

• Strong sales and negotiation skills
• Understanding of construction industry & steel products
• Ability to read BBS (Bar Bending Schedule)
• Relationship management with contractors & engineers
• Commercial acumen (pricing, margins, credit risk)