Sales Manager (LAP)

Role & responsibilities

Job Description Sales Manager (Loan Against Property)

Position: Sales Manager – Loan Against Property (LAP)
Industry: Banking / NBFC / Financial Services
Department: Sales
Product: Loan Against Property (LAP)
Experience: 3–8 Years
Location: As per business requirement

About the Role

We are looking for an experienced and result-oriented Sales Manager – LAP to drive business growth through customer acquisition, channel development, and effective management of the sales team. The candidate will be responsible for achieving business targets while maintaining strong relationships with customers, DSAs, connectors, and other sourcing channels.

Key Responsibilities

• Drive Loan Against Property (LAP) business through direct and channel sales.
• Achieve monthly and annual sales, login, sanction and disbursement targets.
• Identify and develop new business opportunities through DSAs, connectors, brokers, builders, and direct sourcing.
• Generate quality leads and ensure effective conversion from Lead Login Sanction Disbursement.
• Manage and strengthen relationships with existing and new channel partners.
• Lead, motivate, and monitor the performance of the sales team.
• Conduct regular market visits to identify potential customers and business opportunities.
• Ensure proper understanding of customer requirements, property details, income profile, and loan eligibility.
• Coordinate with Credit, Operations, Technical, Legal and other internal teams for smooth processing of cases.
• Ensure timely follow-up on login, documentation, sanction and disbursement.
• Monitor team productivity, TAT, conversion ratios and overall business performance.
• Ensure compliance with company policies, processes and regulatory requirements.
• Track competitor activities, market trends and pricing to identify opportunities for business growth.
• Prepare and share regular MIS and sales performance reports with management.
• Maintain strong customer relationships and ensure a positive customer experience.
• Ensure portfolio quality by focusing on quality sourcing and appropriate customer profiles.

Key Skills

• Strong knowledge of Loan Against Property (LAP) products and processes.
• Excellent sales and business development skills.
• Strong DSA / channel partner management experience.
• Team handling and leadership skills.
• Good understanding of the mortgage / secured lending market.
• Strong negotiation, communication and relationship-management skills.
• Target-oriented and ability to work in a fast-paced environment.
• Good analytical and problem-solving skills.
• Proficiency in MS Office and basic MIS reporting.

Preferred Candidate Profile

• Graduate in any discipline; MBA/PGDM will be an added advantage.
• 3–8 years of experience in LAP / Mortgage / Housing Finance / Secured Loans / NBFC / Banking sales.
• Candidates with strong experience in LAP sourcing and channel management will be preferred.
• Should have a proven track record of achieving sales targets.
• Should be willing to travel locally for business development and market visits.

Key Performance Indicators (KPIs)

• Monthly Login & Disbursement
• Business Achievement vs. Target
• Lead-to-Login and Login-to-Disbursement Conversion
• New Customer Acquisition
• DSA / Connector Productivity
• Team Productivity
• Portfolio Quality
• TAT and Process Compliance

Preferred candidate profile