Sales Manager - MICE

Property: COMO Metropolitan London

Position: Sales Manager - MICE

Base Location: London

Department: Cluster Sales and Marketing

Reporting to: Cluster Director of Sales and Marketing

Tasks/Responsibilities:

• Prospect, identify, and secure new MICE business across corporate, agency, and association segments
• Manage an active sales pipeline, conduct sales calls, attend industry events, and build strong client relationships
• Prepare proposals, negotiate contracts, and convert leads into confirmed business
• Collaborate with Operations, Events, and Revenue teams to ensure smooth event delivery and maximise revenue
• Conduct site inspections and deliver presentations to prospective clients
• Analyse market trends and competitor activity to identify growth opportunities
• Maintain accurate forecasts, reports, and CRM data
• Achieve monthly and annual sales targets for meetings and event revenue
• Represent the hotel at trade shows, networking events, and sales missions
• Complete expense reports accurately and in line with budget guidelines
• Maintain up-to-date knowledge of competitor hotels and market trends
• Lead, support and develop a team of two responsible for sales and planning

Job Requirements:

• Minimum three years’ experience in hospitality sales within the luxury segment
• Proven background in hotel MICE or event sales, ideally within the London market
• Strong understanding of corporate, agency, and event segments
• Excellent communication, negotiation, and presentation skills
• Ability to build and maintain long-term client relationships
• Strong organisational and time-management abilities
• Knowledge of revenue management principles and CRM systems