Sales Manager, Poultry Feed Supplements

Role & responsibilities

We are looking for an experienced and driven Sales Manager with a strong background in the poultry industry, preferably in poultry feed supplements, additives, nutrition, or allied products. The ideal candidate will have an established network of distributors, poultry farms, integrators, and end users, along with excellent relationship-building and customer service skills.

This is a field-based role requiring daily travel to customer locations to understand market requirements, generate business opportunities, collect inquiries, provide product solutions, and ensure a high level of customer satisfaction.

KEY RESPONSIBILITIES:

1) Customer Visits & Business Development

• Visit distributors, poultry farms, integrators, and end users on a daily basis to understand their requirements and identify business opportunities.
• Generate new inquiries and convert leads into sales through regular market visits and follow-ups.
• Develop new territories, customers, and distribution channels to achieve sales growth.

2) Customer Relationship Management

• Build and maintain strong, long-term relationships with key customers, distributors, poultry farmers, and industry partners.
• Act as the primary point of contact for customers and ensure timely communication and support.
• Understand customer needs and recommend appropriate products and solutions.

3) Industry Network & Market Expansion

• Leverage existing contacts and relationships within the poultry industry to expand the customer base.
• Identify potential distributors, dealers, farms, integrators, and other business partners.
• Explore new market segments and geographic areas for business expansion.

4) Market & Competitor Analysis

• Monitor customer feedback, market trends, pricing, product developments, and competitor activities.
• Identify emerging opportunities, market risks, and changing customer requirements.
• Provide actionable market intelligence to management and internal teams.

5) Sales Target & Performance

• Achieve monthly, quarterly, and annual sales targets as assigned by management.
• Develop and execute a monthly sales plan to achieve targeted revenue and volume.
• Monitor monthly sales performance against targets and take corrective actions to close gaps.
• Maintain a strong sales pipeline to ensure consistent month-on-month business growth.
• Submit accurate monthly sales forecasts, achievement reports, and market updates to management.
• Drive new customer acquisition and repeat business to consistently meet or exceed monthly sales targets.

6) Product & Industry Knowledge

• Maintain strong technical and commercial knowledge of poultry feed supplements and related products.
• Stay updated on poultry nutrition trends, industry practices, product developments, and applicable regulations.
• Communicate product benefits and applications effectively to customers.

7) Customer Service & Issue Resolution

• Respond promptly to customer queries, complaints, and technical or commercial concerns.
• Coordinate with relevant internal teams to resolve issues efficiently.
• Follow up with customers to ensure satisfactory resolution and maintain strong customer relationships.

Preferred candidate profile

• Proven experience in poultry sales, preferably in feed supplements, feed additives, animal nutrition.
• Strong existing network among poultry farms, integrators, distributors, dealers, and end users.
• Demonstrated ability to achieve sales targets and develop new business.
• Excellent communication, negotiation, presentation, and relationship-management skills.
• Strong understanding of the poultry market and customer requirements.
• Willingness to undertake extensive daily field travel.
• Self-motivated, commercially driven, and capable of working independently.
• Good analytical and reporting skills.
• A degree/diploma in Animal Nutrition, Veterinary Science, Agriculture, Poultry Science, or a related field would be an advantage.