Sales Manager "Printing/Packaging Solution" (THB 80K-100K)

Role: Sales Manager

Location: Bangkok

We are seeking an experienced and commercially driven Technical Sales Manager to drive business growth and develop strategic customer relationships within Thailand's printing, packaging, and labelling industries. This is an exciting opportunity for a B2B sales professional who enjoys combining business development, key account management, and technical product solutions. You will work closely with customers across the printing and packaging value chain, understanding their production requirements and introducing innovative materials and value-added solutions to support their business needs.

Key responsibilities

• Develop and execute sales strategies to drive revenue, profitability, and market share across Thailand's printing, packaging, and labelling industries
• Identify and acquire new customers while strengthening relationships and expanding business with existing key accounts
• Develop new market opportunities, product applications, and customer segments to support sustainable business growth
• Prepare annual sales plans, account strategies, forecasts, budgets, and action plans to achieve business objectives
• Identify cross-selling, up-selling, and new product opportunities across existing and prospective customers
• Build and maintain strong, long-term relationships with key decision-makers, including business owners, purchasing teams, production managers, technical specialists, and brand owners
• Understand customers' business operations, production processes, and technical requirements to recommend suitable product solutions
• Lead commercial discussions and negotiations covering pricing, contracts, payment terms, and other business conditions while maintaining profitability
• Promote a portfolio of specialty products and solutions, including Hot Stamping Foils, Cold Foil, Holographic Foil, Thermal Transfer Ribbons, and other value-added materials
• Conduct product presentations, technical discussions, demonstrations, and application trials to showcase product performance and benefits

Qualifications:

• Bachelor's degree or higher in Business Administration, Marketing, Engineering, or a related field
• At least 5–7 years of B2B sales experience, preferably in printing, packaging, labelling, industrial materials, or other related industries
• Proven ability to achieve sales targets, develop new business, and grow strategic customer accounts
• Strong experience in key account management, commercial negotiations, sales planning, and business development
• Good understanding of technical products and the ability to communicate product applications and benefits to both commercial and technical stakeholders
• Strong presentation, communication, negotiation, and relationship-building skills
• Fluent in Thai with good command of written and spoken English
• Analytical, proactive, self-motivated, and able to work independently while collaborating with international teams
• Willingness to travel extensively to customer sites throughout Thailand