Sales Manger

About Anker Innovations

Anker Innovations Technology Co., Ltd. is a global leader in smart hardware and innovative consumer electronics. Founded in 2011 and headquartered in Shenzhen, China, Anker is listed on the Shenzhen Stock Exchange (300866) and serves customers across 100+ countries and regions, with annual revenue exceeding RMB 10 billion.

Our brand portfolio:

• Anker — charging solutions (chargers, power banks, cables, car chargers)
• Soundcore — audio products (TWS earbuds, headphones, portable speakers)
• eufy — smart home (robot vacuums, smart locks, security cameras)
• Nebula — smart projection

Why join us:

• Global platform: products sold in 100+ countries and regions
• Strong brand: category leader on Amazon across multiple product lines
• Innovation-driven: sustained investment in GaN, AI and IoT technologies
• International, flat and fast-moving culture

Location

Sofia, Bulgaria — this role owns the Bulgaria market.

Key Responsibilities

1. Own the Bulgaria market P&L — develop and execute the local channel and sales strategy to grow revenue and market share across consumer electronics categories.
2. Build and manage local retail and distribution partnerships (e.g. Technopolis, Technomarket, Zora, Ardes and other key accounts), driving sell-in and sell-through.
3. Grow e-commerce presence in collaboration with local online channels and marketplaces (e.g. eMAG.bg, Ozone.bg, Allzone), ensuring strong brand visibility and conversion.
4. Lead local marketing and brand-building initiatives together with the HQ marketing team, including promotions, in-store campaigns and channel activations.
5. Track market trends, competitors and consumer insights to inform product assortment, pricing and go-to-market decisions.
6. Work cross-functionally with HQ teams (product, supply chain, marketing) to ensure stock availability, competitive pricing and local adaptation.

Requirements

1. Experience & Education — 5+ years of sales, channel or business development experience in consumer electronics, FMCG or a related industry, with a proven track record of building retail/channel partnerships and driving revenue growth. Bachelor's degree or above (business, marketing or a related field preferred). Based in, or willing to relocate to, Bulgaria.
2. Professional Capabilities — Deep understanding of the Bulgarian retail and e-commerce landscape; strong negotiation and key-account management skills with major retailers and distributors; data-driven working style, proficient in Excel / Power BI for sales forecasting, tracking and performance analysis; experience managing P&L, pricing, promotions and assortment planning.
3. Personal Qualities & Languages — Strong ownership, results orientation and an entrepreneurial, self-starter mindset; excellent cross-cultural communication and stakeholder management across HQ and local teams. Fluent in Bulgarian (required) and English (working language with HQ).