Sales Officer

We are seeking a motivated and experienced Sales Officer (General Trade) to manage and expand our General Trade business in Ahmedabad. The ideal candidate will have a proven track record in FMCG/Food sales, excellent market knowledge, and strong distributor and retailer management skills.

Key Responsibilities:

• Achieve monthly and quarterly sales targets for the assigned territory
• Develop and maintain strong relationships with distributors, wholesalers, and retailers
• Ensure effective implementation of trade promotions and schemes
• Monitor product availability, visibility, and placement in General Trade outlets
• Handle primary and secondary sales through effective distributor management
• Regularly visit market to identify new opportunities and stay updated on competitor activities
• Execute and monitor new product launches and marketing initiatives
• Maintain timely and accurate sales reports and share insights with the sales manager
• Ensure timely collection of payments and maintain credit discipline in the market