Sales Officer

KEY RESPONSIBILITIES

1. Sales & Target Achievement

• Achieve and, whenever possible, exceed assigned monthly and annual sales targets.
• Actively generate new sales opportunities through prospecting, referrals, networking, events, walk-ins, and other sales channels.
• Convert leads and inquiries into actual sales.
• Conduct product presentations and provide appropriate recommendations based on customer needs and budget.
• Negotiate and close sales while protecting company pricing and policies.
• Monitor individual sales performance and develop action plans to improve results.

2. Customer Relationship Management

• Build and maintain strong, professional relationships with new and existing clients.
• Conduct consistent follow-ups with prospects and existing customers.
• Maintain accurate and updated customer records, sales activities, and follow-up schedules.
• Provide excellent after-sales service and ensure customer concerns are properly addressed.
• Encourage repeat purchases, referrals, and long-term customer loyalty.

3. Business Development

• Identify and develop potential clients, business accounts, partnerships, and sales opportunities.
• Expand the company's customer base through active prospecting and networking.
• Research market trends, customer preferences, competitor activities, and potential opportunities.
• Participate in exhibitions, events, client meetings, and other activities that generate business.

4. Product Knowledge & Presentation

• Maintain excellent knowledge of the company's products, services, pricing, promotions, and policies.
• Confidently communicate product features, benefits, quality, value, and competitive advantages.
• Present products in a professional manner consistent with the company's brand image.
• Stay updated on new product launches, collections, and sales programs.

5. Sales Administration & Reporting

• Accurately document sales activities, client interactions, leads, quotations, orders, and follow-ups.
• Submit required daily, weekly, and monthly sales reports on time.
• Maintain an updated sales pipeline and provide accurate sales forecasts.
• Coordinate closely with Production, Customer Service, Marketing, Finance, and other relevant departments to ensure smooth order fulfillment and customer service.
• Ensure all sales transactions comply with company policies and approval procedures.