Sales officer

Sales Officer – Keya Foods

Department: Sales
Job Type: Full-time
Location: Jaypura, Balangir
Reporting To: Sales Manager / Area Sales Manager

Job Summary

We are looking for a motivated and target-oriented Sales Officer to drive sales and distribution of Keya Foods products in the assigned territory. The role involves developing the distributor and retailer network, achieving sales targets, ensuring product availability, and building strong relationships with customers.

Key Responsibilities

• Achieve monthly and quarterly sales targets for the assigned territory.
• Develop and maintain relationships with distributors, retailers, supermarkets, and other trade partners.
• Expand distribution and increase product availability across the territory.
• Conduct regular market visits and identify new business opportunities.
• Ensure proper product visibility, merchandising, and in-store execution.
• Take orders from retailers and distributors and follow up on timely deliveries.
• Monitor competitor activities, pricing, promotions, and market trends.
• Implement company schemes, promotions, and sales initiatives effectively.
• Ensure timely collection of outstanding payments, wherever applicable.
• Maintain accurate daily sales and market-visit reports.
• Coordinate with distributors and internal teams to resolve order, stock, and delivery issues.
• Achieve numeric distribution, productive outlet, and secondary-sales objectives as assigned.

Required Skills & Qualifications

• Graduate in any discipline; MBA/PGDM in Sales or Marketing is an advantage.
• 1–3 years of experience in FMCG sales, preferably in food, spices, sauces, or related categories.
• Good knowledge of distributor and retail sales operations.
• Strong communication, negotiation, and relationship-management skills.
• Target-oriented and comfortable with field sales.
• Basic knowledge of MS Office and sales reporting.
• Willingness to travel extensively within the assigned territory.
• Two-wheeler and a valid driving licence preferred.

Key Performance Indicators (KPIs)

• Achievement of primary/secondary sales targets.
• Distribution and outlet coverage.
• New outlet additions.
• Productive calls and market coverage.
• Collection efficiency.
• Product visibility and merchandising.
• Distributor performance and stock availability.

Experience: 1–3 years
Industry: FMCG / Food & Beverages
Employment: Full-time, Field Sales

Pay: ₹9,911.86 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person