Sales Officer

Job Description – Sales Officer

Department: Sales
Designation: Sales Officer
Job Location: Field-Based / On the Road
Qualification: Diploma / ITI / Commerce Graduate
Experience: 1–3 Years

Job Summary
We are looking for a proactive and target-oriented Sales Officer to drive sales growth, generate new business opportunities, and maintain strong customer relationships within the assigned territory. The candidate will be responsible for prospecting customers, conducting field visits, promoting products, preparing commercial offers, and achieving assigned sales targets.

Key Responsibilities

• Generate new sales leads and maintain a database of prospective customers in the assigned territory.
• Achieve monthly and annual sales targets through effective prospecting and customer engagement.
• Conduct field visits to customers, dealers, job sites, and business establishments to understand their requirements and applications.
• Identify customer needs and recommend suitable products and solutions.
• Prepare and present commercial offers, quotations, and product presentations to prospective customers.
• Follow up on quotations, negotiate commercial terms, and close sales opportunities.
• Develop and maintain strong relationships with existing and potential customers.
• Monitor market trends, pricing, and business opportunities within the territory.
• Coordinate with internal departments to ensure timely delivery, customer satisfaction, and smooth sales operations.
• Support sales promotion activities, product demonstrations, roadshows, and customer engagement programs.
• Maintain accurate customer records, sales reports, and lead updates in the designated system.
• Ensure regular follow-ups on pending enquiries, quotations, and customer requirements.

Required Skills

• Product and market knowledge
• Communication and interpersonal skills
• Negotiation and objection-handling skills
• Customer relationship management
• Lead generation and sales conversion
• Basic computer knowledge, including MS Office
• Numerical ability and commercial awareness
• Problem-solving and decision-making skills
• Time management and territory planning

Eligibility Criteria

• Diploma, ITI, or Commerce Graduate.
• 1–3 years of experience in sales or a related field; freshers may also apply.
• Experience in the automobile, commercial vehicle, construction equipment, or industrial sales sector will be an advantage.
• Willingness to travel extensively within the assigned territory.
• Strong customer orientation and a target-driven approach.

Key Performance Indicators (KPIs)

• Achievement of assigned sales targets.
• Number of new leads generated and converted.
• Territory coverage and customer visit ratio.
• Conversion rate of enquiries and quotations.
• Customer acquisition and retention.
• Timely reporting and follow-up on sales opportunities.

Benefits:

• Health insurance
• Provident Fund

Work Location: On the road