Sales Officer - Food Services

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops manufactures, and markets health and wellness products,
integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-
calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D,
Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000
dairy farmers and 2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of
manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs
four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New
Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr.
Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization - Click on the below links

1. Company Website
2. Zydus Corporate Park

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Sales Officer - Food Service
Functional Reporting: Area Sales Manager - FS
Administrative Reporting: Area Sales Manager - FS
Location: XXXXXX
Role Purpose:
This role is responsible to drive Primary and Secondary in Food Service (HoReCa) Channel in the
assigned territory.

Key Accountabilities/ Responsibilities:

1. Financial:
   Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.
   Understand and ensure profitable / sustained growth of business and strong orientation to
   commercial terms, profitability calculations etc.
   Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
2. Customer:
   Identify potential Foodservice towns and appoint RDS in those towns where Zydus does not
   have presence fostering new business development.
   Manage the Distribution of Zydus Wellness products supported by a team of RDS / PSM / ADI
   who cater to the customers in these markets.
   Meet and build strong connect with Institutional customers such as Star Hotels, Restaurants,
   Bakery, Caf's etc on a daily basis for sales of Zydus products.
   Build relationship and interact with F&B Managers, Purchase Managers and Chefs of various
   Food Service Channels.
   Identify requirements of Food Service accounts, acquire by conducting demonstration/
   sampling of Zydus products and ensure regular supplies through RDS.
   Identify opportunities in alternative Institutional channels for Zydus products, eg. Schools,
   Corporate Canteens etc.

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3. Process:
   Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
   Appraise the organisation on regular intervals about the Competitor activities such as New
   Products / Packs, Schemes etc.
   Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past
   trends on a continuous basis.

4. People:
   Manage and Develop, RDS, Pilot Sales Man, Account Development In-charge creating a high
   performing team.
   Address and hand-hold Third Party resource query resolutions.
   Key Deliverables:
   Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often
   measured in revenue, volume of orders, or number of new accounts.
   Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and
   strengthening relationships with existing clients in the industry.
   Market Penetration and Expansion: Expanding the company's presence in the sector by
   targeting new geographic areas, market segments, or product lines.
   Customer Relationship Management: Building and nurturing strong relationships with key
   decision-makers and influencers in the sector to drive repeat business and customer loyalty.
   Product Knowledge and Promotion: Demonstrating a deep understanding of the company's
   products and services, and effectively promoting these to meet the specific needs of the market.
   Order Management and Coordination: Ensuring accurate order processing, timely delivery,
   and coordination with the logistics and supply chain teams to meet customer expectations.
   Key Interactions:
   Area Sales Manager
   Zonal Sales Manager
   Branch Commercial Manager
   Branch Logistics Manager

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Business Process Associate
Channel Business Partner (RDS)
Pilot Sales Man / Account Development In-charge

Key Dimensions:
Individual Contributor
Educational Qualifications:
Graduate / MBA Preferred
Experience (Type & Nature):
Minimum 2 to 3 years of experience in handling Institutional sales preferably in FMCG with
good communication skills in English and regional language.
Functional Competencies
Good Knowledge and understanding of Institutional Sales
Sound Knowledge of Sales Fundamentals
Having hands on experience in Sales Force Automation (SFA)
RDS Management including ROI
Behavioral Competencies:
Result Oriented
Analytical Ability
Takes Initiative
Negotiation & Problem Solving
Good written & oral communication

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