Sales Officer - Horeca

JOB DESCRIPTION: SALES OFFICER - HORECA

Company: Lifestyle Foods Pvt. Ltd.
Brand: Chukde Spices
Location: Delhi Head Quarter
Department: Sales
Experience: 2–5 Years
Industry Preference: FMCG / Food / Spices / HORECA

Key Responsibilities

• Develop new HORECA accounts and generate business opportunities across Delhi/NCR.
• Identify and approach hotels, restaurants, cafs, caterers, cloud kitchens and institutional buyers.
• Manage the complete sales cycle from lead generation to order closure and payment follow-up.
• Build and maintain strong relationships with chefs, purchase managers, F&B managers and business owners.
• Conduct regular market visits and identify new business opportunities.
• Achieve monthly sales, collection and volume targets.
• Present and promote Chukde's spices, blended masalas and food products to prospective clients.
• Conduct product sampling, trials and product demonstrations wherever required.
• Generate regular sales reports, market feedback and competitor insights.
• Coordinate with distributors, internal sales teams, supply chain and operations for smooth order fulfilment.
• Monitor competitor pricing, products and market activities.
• Ensure timely collection of outstanding payments from customers.

Candidate Profile

• Graduate/MBA preferred.
• 2–5 years of relevant HORECA Sales experience.
• Experience in selling food products, spices, ingredients or allied FMCG products will be preferred.
• Strong network among hotels, restaurants, cafs, caterers or institutional buyers will be an advantage.
• Excellent communication, negotiation and relationship-management skills.
• Strong sales orientation with the ability to work independently and achieve targets.
• Willingness to travel extensively within Delhi/NCR.

Key Skills

HORECA Sales | Institutional Sales | FMCG Sales | Food Industry | B2B Sales | Business Development | Client Acquisition | Key Account Management | Dealer/Distributor Management | Negotiation | Sales Target Achievement | Market Development | Collection Management | Customer Relationship Management