Sales Planning Manager

Job Summary

The Sales Planning & Analytics Manager plays a critical role in transforming sales data into actionable business insights that drive commercial excellence and business growth. This role leads the development, analysis, and governance of sales information, delivering accurate and timely reporting that enables data-driven decision-making across Sales, Trade Marketing, Finance, and Executive Leadership. The position also champions sales analytics, process improvements, and reporting automation to enhance business performance and operational efficiency.

Key Responsibilities:

• Lead the development and management of sales reporting, dashboards, and business performance analytics to support strategic and operational decision-making.
• Analyze sales performance, customer trends, product movement, and channel performance to identify business opportunities and recommend actionable insights.
• Ensure the accuracy, integrity, and governance of sales data across business systems and reporting platforms.
• Partner with Sales, Trade Marketing, Finance, Supply Chain, and other cross-functional teams to provide timely commercial insights and performance analysis.
• Drive sales forecasting, business reviews, and performance tracking through meaningful data visualization and reporting.
• Identify opportunities to automate reporting processes and improve data management efficiency through business intelligence tools and system enhancements.
• Develop and maintain key sales KPIs, dashboards, and scorecards to monitor business performance and support organizational objectives.
• Support commercial planning initiatives by providing analytical insights for sales strategies, promotions, pricing, and customer performance.
• Continuously evaluate reporting processes and recommend best practices that strengthen data quality, reporting accuracy, and business intelligence capabilities.

Minimum Qualifications:

• Bachelor's degree in Business Administration, Statistics, Information Systems, Economics, Mathematics, Engineering, or a related field.
• At least 3-5 years of experience in Sales Information Management, Sales Analytics, Business Intelligence, Commercial Excellence, or a related role.
• Preferably with experience in the FMCG, Consumer Goods, Food Manufacturing, or Distribution industry.
• Strong background in sales reporting, data analytics, forecasting, and commercial performance management.
• Advanced proficiency in Microsoft Excel and PowerPoint, with experience using Power BI, Tableau, Google Workspace, or other business intelligence and reporting tools.
• Experience working with ERP, CRM, or sales information systems is highly preferred.
• Excellent analytical, problem-solving, communication, and stakeholder management skills.
• Demonstrated ability to translate complex data into actionable business recommendations.