Sales Promoter

Soudal is Europe's largest independent producer of mastics, adhesives and PU foams for both the professional and private user. With more than 4600 employees, a turnover of 1.51 billion euros and 34 production sites on 5 continents, this 100% Belgian family business, founded by Vic Swerts, has grown into a global player and expert in chemical building specialties. Driven investments in R&D, a longstanding vision of innovation as well as adaptations to local market needs laid the foundation for outstanding performance.

The Demonstration Representative increases awareness and sales of the Soudal product range through professional in-store demonstrations. This role is highly customer-facing and is primarily based in Johannesburg . You will play a critical part in converting product demonstrations into sales opportunities while strengthening relationships with retail stores, contractors, installers, and end-users.

The successful candidate will be energetic, hands-on, well-presented, and passionate about engaging with customers.

Key Responsibilities

Product Demonstrations

• Conduct professional product demonstrations at customer stores.
• Demonstrate features and benefits of the Soudal range (Fix All, Silicones, PU Foams, Mitre Kit, Multispray, Adhesives).
• Educate customers on product applications and best practices.
• Drive product trials and conversions.

Sales Support

• Work closely with the regional Sales Representative.
• Assist with new product launches, promotions, open days, expos, and trade shows.
• Identify sales opportunities during demonstrations and communicate them to the sales team.

Merchandising & Store Standards

• Ensure Soudal displays remain clean, fully stocked, and professionally presented.
• Assist with display installations, gondola ends, POS material, and shelf merchandising.
• Report out-of-stock situations immediately.

Territory Management & Reporting

• Follow a structured weekly demonstration schedule and agreed call cycle.
• Maximise customer-facing time during normal trading hours.
• Travel throughout Johannesburg and surrounding areas as required.
• Maintain accurate records of demonstrations, customer feedback, and attendance registers.

Requirements & Qualifications

• Matric certificate (Grade 12) or equivalent.
• Minimum 2 years of experience in retail promotions, brand activation, or hardware sales.
• Experience working with contractors or retailers preferred with experience in the hardware, building, construction or paint industry advantageous.
• Must have a valid driver's licence, preferably code 08 (B)
• Excellent communication skills in English (additional local languages are an advantage).
• Customer-focused with a friendly and energetic personality
• Ability to work flexible hours, including weekends and public holidays
• Basic understanding of sales techniques
• Excellent communication and persuasion skills
• Confidence and outgoing personality
• Strong customer service orientation
• Target-driven and results-oriented
• Ability to work independently and within a team
• Professional appearance and conduct while being outspoken, well-presented, enthusiastic, and highly persuasive