Sales Relationship Manager Channel Sales

Role & responsibilities

• Manage and develop relationships with assigned Channel Partners / Dealers / Distributors.
• Drive sales growth and achieve monthly and annual sales targets for the assigned territory.
• Prepare weekly and monthly business plans with Channel Partners and track performance.
• Generate, allocate and follow up on leads to support order conversion.
• Support Channel Partners in quotations, customer meetings, negotiations and order closure.
• Track the complete sales funnel from lead generation site visit proposal booking installation commissioning.
• Train and motivate Channel Partner sales teams on product, pricing, sales process and schemes.
• Identify inactive or underperforming Channel Partners and implement reactivation plans.
• Develop high-potential Channel Partners and expand business across assigned districts/talukas.
• Monitor collections, payment ageing and commercial risks.
• Coordinate with internal teams including Technical, Service, Finance, Operations and Installation for timely resolution of issues.
• Maintain accurate CRM/MIS records and submit regular sales reports.
• Conduct regular field visits to dealers, Channel Partners and customers.
• Monitor market trends, competitor activities and new business opportunities.
• Ensure strong Channel Partner retention, productivity and territory growth.

Preferred candidate profile

• Graduate in any discipline; relevant technical qualification will be an advantage.
• 37 years of experience in Channel Sales, Dealer/Distributor Sales, Territory Sales or Business Development.
• Candidates from Solar/Renewable Energy, Electrical, Paints & Building Materials, Pumps & Irrigation, Agri Equipment, Consumer Durables, FMCG/Distribution, Power & Energy will be preferred.
• Strong experience in dealer/channel partner relationship management.
• Proven track record of achieving sales targets and business growth.
• Strong skills in lead generation, conversion, negotiation and follow-up.
• Good understanding of territory and local market development.
• Comfortable with extensive field travel within the assigned district/taluka.
• Strong communication, interpersonal and relationship-building skills.
• Ability to motivate and develop Channel Partner teams.
• Comfortable working with CRM, MIS and sales reporting tools.
• Strong commercial understanding and collection follow-up skills.
• Local candidates or candidates with strong knowledge of the assigned district/taluka market will be preferred.
• Candidates should be target-oriented, self-driven, disciplined and comfortable working in a field-sales environment.