Sales Representative - 21641

Sales Development Representative (Ed-Tech B2B)

Employment Type: Full-time, Independent Contractor

Work Model: Remote

Work Hours: Dedicated US Eastern Standard Time (EST) alignment (9:00 AM - 5:00 PM ET) Role Overview

We are seeking high-energy, ambitious Sales Development Representatives (SDRs) with direct ed-tech experience to join a high-velocity outreach campaign focused on scaling our B2B enterprise sales pipeline.

In this seat, you will drive top-of-funnel outbound sales velocity—proactively sourcing, qualifying, and engaging high-level decision-makers (VPs, Department Chairs, Program Directors, and C-Suite Executives) across academic institutions and corporate learning organizations. Operating directly within HubSpot , you will execute multi-channel cold outreach cadences (cold calling, targeted email sequences, and LinkedIn engagement) to book high-quality discovery meetings for our Account Executives.

Key Responsibilities

• High-Velocity Outbound Prospecting & Lead Generation
• Targeted Decision-Maker Outreach: Execute consistent daily outbound cold calls, personalized email cadences, and LinkedIn social selling touchpoints targeting institutional leaders across higher education, K-12, and corporate learning sectors.
• Pipeline Acceleration: Convert cold and warm prospect inquiries into qualified discovery calls, keeping Account Executive calendars filled with high-intent opportunities.
• Objection Handling & Value Framing: Articulate complex educational technology value propositions clearly, navigating gatekeepers and addressing executive objections over the phone.
• HubSpot CRM Pipeline Operations & Data Hygiene
• HubSpot Activity Management: Manage daily lead queues, sequence enrollments, task workflows, and prospect communication records directly inside HubSpot.
• Account Research & Lead Qualification: Research target accounts, verify institutional buying structures, and qualify leads against defined Budget, Authority, Need, and Timeline (BANT) criteria before handing them off.
• Data Hygiene: Keep prospect records, contact information, and meeting notes updated with zero administrative backlog.
• Cross-Functional Collaboration & Campaign Tuning
• Sales Alignment: Participate in daily stand-ups with Account Executives and growth leads to review prospect feedback, refine messaging hooks, and align on weekly target sectors.
• Campaign Feedback Loop: Track outreach metrics (open rates, reply rates, call-to-meeting conversions), surfacing messaging insights to optimize sequence performance over time.

Required Skills & Qualifications

• Ed-Tech Industry Depth: 2-3+ years of proven experience as an SDR/BDR in an education technology (Ed-Tech) startup or fast-growing SaaS environment (experience targeting the US market strongly preferred).
• B2B Executive Communication: Exceptional written and spoken English fluency, with the executive presence required to hold natural, persuasive phone and email discussions with VPs, Deans, and Directors.
• HubSpot CRM Mastery: Direct hands-on proficiency navigating HubSpot for lead management, sequence automation, call logging, and task scheduling.
• Outbound Sales Grit: Proven comfort executing high-volume phone outreach, managing multi-touch email sequences, and driving meeting acquisition metrics.
• Working Hours Alignment: Dedicated availability to work full-time hours matching 9:00 AM - 5:00 PM US Eastern Time (ET).
• Technical Setup: Quiet, private home office setup with high-speed internet and a noise-canceling USB headset.

Preferred Qualifications

• Familiarity with sales intelligence tools such as Apollo.io, ZoomInfo, or LinkedIn Sales Navigator.
• Understanding of university procurement processes, academic calendar cycles, or enterprise learning software deployment models.

Success Metrics (KPIs)

• Qualified Meetings Booked: Consistently meeting or exceeding monthly targets for completed AE discovery meetings.
• Outbound Velocity: Maintaining high daily activity benchmarks across phone calls, custom email touches, and LinkedIn engagements inside HubSpot.
• Lead Conversion Rate: High conversion rate from cold outbound contacts to qualified pipeline opportunities.