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Sales Representative - Benoni

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Sales Representative - Benoni

RCL FOODS

Sales Representative - Benoni

4 days ago

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Important information


Location:

Benoni, South Africa

Work mode:

Onsite

Published on:

23 October 2026

What they need


RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands: Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Selati sugar, just to name a few. At the heart of our culture and strategy is our Purpose – WE GROW WHAT MATTERS – which encapsulates our belief in collectively doing that little more to create a positive impact that matters. Visit our website at: www.rclfoods.com

We are on the hunt for a Sales Representative who is brilliant at the basics to join our Baking Division. The purpose of this role is to ensure efficient customer service is maintained in order to increase sales volumes and improve market share. This role will be based in Benoni and report to the Regional Sales Manager.

Duties & Responsibilities

Set Sales budgets volumes monthly will be achieved

  • Monthly action plans to be provided and implementation of a minimum of 4 Displays per month
  • Conduct weekly reviews meetings with agents
  • Compile monthly action plans to achieve targets by customer.
  • A set route list will be followed weekly
  • Establish good relationships with all store and regional managers.
  • Agent Management
  • Weekly sales meetings Friday 08:00 will be attended
  • Distribute and share sales information, sales statistics, etc. weekly

Promotions

  • Implement promotional plan to achieve volumes
  • Manage promotions

Monthly actions

  • To achieve or exceed the monthly sales budgets
  • To demonstrate and promote the sales of Bread
  • Friday promotions will be conducted and Saturday when applicable

Agent Management

  • To ensure weekly communication sessions.
  • To co-travel with the agent sales staff (management) weekly
  • To establish weak points with agents and to rectify them
  • To ensure the agents are aware of all Marketing activity, and that this is executed
  • Ensure that the agents effectively manage the shelves

Objectives and Key Tasks

  • To Develop a regular calling cycle with all traders in the area and continually canvass for new business
  • Continually ensure correct merchandising and otherwise promote the display of all company products in all outlets, using all displays material.
  • Negotiate continually for more and improved shelf space for the company products in all outlets
  • To identify opportunities to increase sales via existing customers and obtaining new customers in conjunction with or without the agents and sales staff
  • To maximize sales and grow our market share
  • To provide assistance to agents and customers
  • To establish and maintain excellent customer service levels

Reports (Weekly)

  • Sales activity
  • Opposition activity
  • Achievements
  • Agents performance versus budget
  • Your sales volumes versus budget
  • Sales Staff performance and actions
  • Points of interest & issues

#LI-TS1

Minimum Requirements

  • Matric
  • Degree in Sales or Management or equivalent
  • 2 years’ Sales Representative experience in a FMCG environment
  • Valid EB drivers licence (Code 8)

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