Sales Representative - Beverage Industry

Sales Representative – Food & Beverage | Victoria

Grow your territory. Win new business. Earn uncapped commissions.

Competitive salary | Company vehicle | Phone & tablet | Career progression

You’re a High-Performing Sales Representative withFood & Beverage Industry experience.

Nippy’s Distribution is growing, and we’re looking for an experienced food and beverage sales professional who wants to help drive that growth.

You know how to open doors, convert prospects and grow existing accounts. You’re comfortable asking for the order, persistent when pursuing an opportunity and motivated by exceeding your targets.

We’re offering ownership of an established territory, recognised beverage brands and uncapped performance-based commissions. Bring your commercial skills, initiative and drive, and make this territory your own.

Territory: Melbourne’s Metro and North-Eastern suburbs, plus regional when required.

The opportunity

This is a hands-on field sales role with responsibility for both an existing customer base and new business development.

Reporting to the Sales Management Lead, you’ll build a territory plan, spend your time in market and turn opportunities into repeat sales. Success means increasing revenue, opening new accounts and getting more of our growing range and portfolio of products into more outlets.

Our ambition is to scale the business. We want someone who shares that ambition and can demonstrate how they have delivered growth before.

What you’ll be responsible for

• Winning new business: actively prospect, cold call, visit potential customers and follow through to secure first orders and repeat purchases.

• Growing existing accounts: identify gaps in each customer’s range, introduce relevant products and increase order frequency and value.

• Exceeding sales targets: take ownership of your results, monitor progress and act early when performance needs attention.

• Building distribution: secure new product listings and strengthen our presence across independent grocery, convenience, petrol, route and foodservice outlets.

• Executing in store: turn promotions and product launches into orders, with strong shelf presence and merchandising.

• Managing your territory: plan productive sales days, prioritise opportunities and follow up consistently.

• Using data and technology: use sales reports and CRM tools to identify opportunities, record activity and manage your pipeline.

What strong performance looks like

You consistently deliver against revenue, new customer and product distribution targets—and actively pursue opportunities to exceed them.

You build relationships that translate into sustainable sales. You take initiative, follow through on commitments and can explain your results with clear numbers.

You’ll have autonomy to manage your territory, alongside clear expectations and accountability for its growth.

What you’ll bring

Proven field sales experience in food, beverage or FMCG is essential, ideally across route, convenience, petrol, independent grocery or foodservice channels.

We’re looking for someone with:

• A demonstrated record of exceeding sales targets and growing a territory.

• Evidence of personally winning and developing new accounts.

• Confidence prospecting, negotiating, handling objections and closing sales.

• The commercial judgement to grow sales while protecting margin.

• Strong planning, organisation and follow-through.

• Confidence using CRM systems, sales data and digital tools as part of daily work.

• A proactive approach and the discipline to perform independently.

• A current Australian driver’s licence.

Existing customer relationships in the territory will be highly regarded.

What’s on offer

• Competitive salary package.

• Uncapped performance-based commissions.

• Company vehicle, phone and tablet.

• Ownership of an established territory with opportunities to expand distribution.

• Support from an experienced sales and operations team.

• Career development opportunities as the business grows.

• The opportunity to make a visible contribution within a family-owned business.

About Nippy’s Distribution

Nippy’s Distribution represents one of Australia’s recognised family-owned beverage brands. We combine strong customer relationships with an entrepreneurial approach and a clear ambition to grow.

We’re building a team of people who take ownership, bring ideas and deliver results.

Apply with your results

Please submit your résumé and a brief cover letter outlining:

• Your food, beverage or FMCG sales experience.

• Your sales performance against target.

• New accounts you have personally won.

• How you have grown revenue or distribution within a territory against adversity.

If you’re proud of your sales record and ready to build on it, we want to hear from you.