Sales Representative

Key Responsibilities

1. Sales & Target Achievement

   • Achieve monthly and yearly sales targets for assigned territory.
   • Generate sales orders from existing and new customers.
   • Identify opportunities to increase sales and product penetration.
   • Follow up on sales leads and potential customers.

2. Customer & Outlet Management

   • Visit assigned retail outlets/customers according to the sales schedule.
   • Build and maintain good relationships with outlet owners, buyers, and store personnel.
   • Understand customer needs and provide suitable product recommendations.
   • Monitor customer feedback, competitor activities, and market trends.

3. Product & Merchandising

   • Ensure products are properly displayed and readily available at outlets.
   • Check stock levels, out-of-stock items, damaged goods, and slow-moving products.
   • Ensure pricing, promotional materials, and product displays are properly maintained.
   • Execute company promotions and sales campaigns at assigned outlets.

4. Order & Collection Management

   • Take customer orders and ensure accurate order information.
   • Follow up on order fulfilment and product delivery.
   • Monitor customers' outstanding balances and support collection follow-up.
   • Report overdue accounts to the Sales Manager.

5. Market Development

   • Identify and approach new outlets and potential customers.
   • Expand product distribution and market coverage within the assigned territory.
   • Monitor competitors' pricing, promotions, products, and activities.
   • Provide market feedback and recommendations to management.

6. Reporting & Administration

   • Submit daily sales and outlet visitation reports.
   • Maintain accurate customer and sales records.
   • Update management on sales performance, market conditions, customer issues, and competitor activities.
   • Ensure all assigned sales activities and reports are completed on time.