Sales Representative

We are looking for a motivated and results-driven Sales Representative to grow our business in the fast-moving consumer goods sector. You will manage existing customers, identify new business opportunities and ensure strong product availability and visibility across your assigned territory. This role is ideal for someone who enjoys building customer relationships, working in the field and achieving ambitious sales targets.

Key Responsibilities

• Achieve agreed sales, distribution and revenue targets within the assigned territory.
• Develop and maintain strong relationships with customers.
• Identify, approach and convert new customers to expand market coverage.
• Conduct regular customer visits, present products, negotiate orders and follow up on agreed actions.
• Monitor stock levels, product movement and market demand, and coordinate with internal teams to support timely supply.
• Gather customer feedback and report on competitor activity, pricing, promotions and market trends.
• Maintain accurate sales records, customer information, forecasts and activity reports using the company’s sales or CRM system.
• Work closely with marketing, customer service, supply chain and finance teams to provide a positive customer experience.
• Represent the company professionally at trade events, customer meetings and promotional activities when required.

What We Are Looking For

• Two to five years of sales experience, preferably within the FMCG, consumer goods, food and beverage, personal care or household products sector.
• A proven record of achieving sales targets and developing customer accounts.
• Strong communication, presentation, negotiation and relationship-management skills.
• Commercial awareness, with the ability to understand customer needs and identify growth opportunities.
• Self-motivated, organised and comfortable working independently in a target-driven environment.
• Good reporting and analytical skills, with proficiency in Microsoft Office and experience using CRM or sales systems.
• A diploma or degree in Business, Sales, Marketing or a related discipline is preferred.
• A valid driving licence and willingness to travel regularly within the assigned territory, where required.