Sales Representative

Who you are

• We’re looking for someone energetic, adaptable, and passionate about the coffee and hospitality industry
• You will:
• Be a strong ambassador for the Minor Figures brand
• Be proactive, resilient, and results-driven
• Adapt quickly to change and solve problems independently
• Build strong relationships with customers and partners
• Be organised and comfortable managing multiple priorities
• Travel frequently within your region to meet customers and attend events
• Collaborate effectively with internal teams
• Experience working with independent On-trade outlets and key accounts in the coffee, food, and/or beverage industry is essential
• You must be based in Cologne, Dusseldorf or Frankfurt area and hold a valid driving licence
• Fluent German is required

What the job involves

• Minor Figures is building its first team of Sales Representatives in Germany, an important step in strengthening our EU Sales team. Working closely with the Business Development Manager DACH, you will drive distribution, sales, and brand awareness across Western Germany
• Your focus will be developing the On-trade channel across cities Cologne/Dusseldorf/greater Niederrhein area, Frankfurt/greater Frankfurt area & Ruhrgebiet region, remote in Germany West region, building strong partnerships within the coffee, food, and beverage industry
• Prospecting and securing new customers across Coffee, HoReCa, QSR, Corporate Catering, Events, Health & BIO, Convenience, and Deli segments
• Expanding Minor Figures distribution and securing new listings
• Building relationships and managing smaller regional accounts
• Collaborating with local wholesale partners to identify new opportunities
• Executing sales strategies to deliver against forecasts and KPIs
• You will work closely with the sales, marketing, and operations teams to support growth across the region
• Act as the face of the Minor Figures brand in Western Germany
• Develop new partnerships while growing existing accounts/customers
• Track opportunities and manage your pipeline in the CRM
• Increase product distribution across On-trade, Food & Beverage segments
• Educate and support wholesalers, cafés, and operators through training and sampling
• Plan travel and field visits to maximise sales opportunities
• Attend industry events and organise brand activations
• Share market insights, competitor activity, and best practices with the EU sales team
• Identify high-potential cities and implement local growth plans
• You will join a remote EU Sales team working across markets from the Nordics to Southern and Central Europe. The team collaborates closely with local wholesale partners to grow the Minor Figures brand
• You will report to the Business Development Manager DACH and work alongside the wider EU team led by the Head of Sales Export. The DACH region is a key growth market, and this role supports building a strong local sales presence
• You’ll be based in the Germany South region. While working from home is supported for planning and administration, most of your time will be spent in the field across Westen Germany. You will work closely with the Business Development Manager DACH
• Standard working hours are 9:00am–5:30pm. Flexibility is required due to travel, including occasional trade shows, networking events, and customer visits in line with the Minor Figures Travel Policy

The application process

• Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures