Sales Representative

KEY RESPONSIBILITIES

A. Sales & Business Development

• Develop and execute sales strategies to achieve assigned sales, volume, revenue & profitability targets.
• Identify and develop new business opportunities within the OE and fleet market.
• Prospect and approach potential customers, including vehicle manufacturers, fleet operators, logistics companies, transport companies, workshops, distributors & other commercial customers.
• Develop new accounts and expand business with existing customers.
• Conduct regular customer visits and business reviews to understand customer requirements and identify opportunities for growth.
• Prepare quotations, proposals & sales presentations in accordance with company policies and pricing guidelines.
• Negotiate pricing, commercial terms & sales conditions within the approved authority limits.
• Monitor market trends, competitor activities, customer requirements & industry developments.

B. OE & Fleet Account Management

• Build and maintain strong working relationships with key OE and fleet customers.
• Act as the primary contact for assigned customers and ensure their requirements are followed up promptly.
• Understand customers' fleet composition, battery requirements, replacement cycles, purchasing patterns & future business needs.
• Monitor customer purchasing trends and develop account plans to increase sales and market share.
• Ensure customer complaints and service issues are followed up & resolved in coordination with the relevant internal departments.
• Maintain accurate customer information, sales records & account status.

C. Sales Planning & Performance

• Prepare monthly and quarterly sales forecasts and business plans.
• Monitor actual sales performance against assigned targets and take corrective action where necessary.
• Prepare sales reports, customer visit reports & market intelligence reports.
• Track sales pipeline, new business opportunities & conversion rates.
• Monitor outstanding orders and coordinate with relevant departments to ensure timely fulfilment.
• Ensure proper follow-up on quotations, tenders, purchase orders & contracts.

D. Customer & Market Development

• Conduct market research to identify new fleet and OE opportunities.
• Develop a good understanding of the automotive battery market and competitors.
• Identify opportunities for product introduction, product conversion & customer retention.
• Participate in customer meetings, exhibitions, roadshows & other sales activities when required.
• Establish and maintain professional relationships with key decision-makers and influencers within customer organisations.