Sales Representative

Job summary

We are seeking a motivated and results-driven Sales Representative to promote our products and services, generate new business opportunities, and build strong, long-term relationships with clients. The ideal candidate will be responsible for identifying prospective customers, understanding their needs, presenting suitable solutions, negotiating terms, and closing sales to achieve organizational revenue targets. The successful candidate should have excellent communication and interpersonal skills, a strong customer-focused approach, and the ability to work independently while consistently meeting sales objectives.

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria

Job descriptions & requirements

Responsibilities:

Lead Generation & Prospecting:

• Identify and develop new business opportunities through physical meetings, cold calling, emails, networking, referrals, and market research.
• Research potential clients and identify key decision-makers within target organizations.
• Build and maintain a healthy pipeline of prospective customers.
• Conduct regular outreach to prospects and convert leads into qualified opportunities.
• Attend relevant networking events, meetings, and industry activities to generate new leads.

Customer Needs Assessment & Sales Presentation:

• Engage prospective customers to understand their business needs, challenges, and requirements.
• Conduct effective product and service presentations tailored to each customer's needs.
• Clearly communicate the features, benefits, and value proposition of products or services.
• Address customer questions and concerns professionally and provide appropriate solutions.
• Develop customized proposals or quotations where required.

Negotiation & Closing:

• Negotiate pricing, payment terms, and other contractual conditions within approved guidelines.
• Handle customer objections and provide appropriate responses to move prospects through the sales process.
• Follow up consistently with prospects to drive conversions.
• Close sales and ensure all necessary documentation is completed accurately.
• Meet or exceed assigned monthly and quarterly sales targets.

Customer & Relationship Management:

• Build and maintain strong relationships with existing and prospective customers.
• Follow up with customers after sales to ensure satisfaction and address any concerns.
• Identify opportunities for repeat business, upselling, and cross-selling.
• Maintain regular communication with clients and provide relevant updates on products or services.
• Develop long-term relationships that support customer retention and business growth.

Sales Pipeline & CRM Management:

• Accurately record daily sales activities, customer interactions, leads, and opportunities in the CRM system.
• Keep customer and prospect information up to date.
• Monitor the progress of leads throughout the sales pipeline.
• Provide accurate sales forecasts and reports based on pipeline activity.
• Track individual performance against agreed sales targets and KPIs.

Market Research & Reporting:

• Monitor market trends, customer preferences, and competitor activities.
• Gather feedback from customers and prospects to identify market opportunities and areas for improvement.
• Provide regular reports on sales activities, achievements, challenges, and opportunities.
• Share relevant market insights with management to support business development strategies.

Requirements:

• A minimum of a degree in business administration, marketing, sales, communications, or a related field.
• 2–4 years of experience in sales, business development, customer acquisition, or a related role.
• Proven experience in lead generation, prospecting, negotiation, and closing sales.
• Strong communication, presentation, and interpersonal skills.
• Excellent negotiation and persuasion abilities.
• Customer-focused with strong relationship-management skills.
• Ability to identify customer needs and recommend appropriate solutions.
• Experience using CRM systems and maintaining accurate sales records.
• Strong organizational and time-management skills.
• Ability to work independently and meet sales targets.
• Proficiency in Microsoft Office and other relevant sales tools.

Key Performance Indicators (KPIs):

• Monthly and quarterly sales revenue achieved.
• Number of qualified leads generated.
• Lead-to-customer conversion rate.
• Number of new customers acquired.
• Customer retention and repeat business.
• Average sales cycle and deal closure rate.
• Sales pipeline value and accuracy of forecasts.
• Customer satisfaction and relationship quality.

Key Competencies:

• Sales and business development
• Lead generation and prospecting
• Negotiation and closing
• Customer relationship management
• Communication and presentation
• Market research
• Problem-solving
• Target-oriented mindset
• Persuasion and influencing
• Time management and organization
• CRM and sales pipeline management

Remuneration: NGN 150,000 - 250,000 Monthly