Sales Representative

Automotive Sales Consultant — New Image Auto Sales

Location: Dover / New Philadelphia, Ohio
Position: Full-Time | Performance-Driven Sales

We're Not Just Selling Cars. We're Changing Lives.

At New Image Auto Sales, we're building something bigger than a traditional car dealership. Through our Trade Forward Program, we take vehicles traded in by customers, repair and prepare them, and give them away to individuals and families in our community who need reliable transportation.

We've witnessed firsthand how giving someone a vehicle can change their life. That experience has transformed our mission. We're not just here to sell cars. We're here to create opportunities, build relationships, and make a meaningful difference in our community.

We're looking for someone who wants to help us grow that mission—not someone simply looking for another job.

Who We're Looking For

We want a relentless, self-motivated automotive salesperson who understands that success comes from consistent daily effort.

We're looking for someone who:

• Creates opportunities instead of waiting for customers to walk through the door.
• Is comfortable being on camera and creating engaging social media content.
• Understands that selling means building relationships, educating customers, and providing value.
• Doesn't stop prospecting just because they've completed their minimum daily requirements.
• Takes personal responsibility for their performance and results.
• Can handle rejection without losing motivation.
• Understands the importance of consistent follow-up.
• Wants to build their personal brand while representing New Image Auto Sales.
• Is excited about promoting our Trade Forward Program and giving back to the community.
• Brings energy, accountability, and a positive attitude to work every day.

Daily Performance Expectations & KPIs

This is an active sales position. You will be expected to generate business every single day.

Daily Sales Activity Requirements:

• 40 outbound phone calls to prospects, previous customers, and active leads.
• 30 personalized text messages to customers and prospects.
• 15 Facebook Marketplace vehicle listings to generate organic leads.
• 10 Facebook posts, including vehicle promotions, customer education, and dealership content.
• 1 original video minimum featuring a vehicle, customer education, service promotion, or Trade Forward content.
• 5 appointments scheduled through proactive prospecting and follow-up.
• 100% CRM compliance, including documenting customer interactions, follow-up tasks, and appointment outcomes.
• Immediate response to incoming leads, with consistent follow-up until customers purchase, decline, or opt out.

These are minimum activity expectations, not a finish line. We expect our salespeople to continue creating opportunities throughout the workday.

Social Media & Content Creation

At New Image Auto Sales, social media is a major part of how we connect with customers and grow our business.

You'll be expected to:

• Create original, engaging video content consistently.
• Perform vehicle walkarounds and explain features, benefits, and pricing.
• Educate customers about financing, credit, vehicle ownership, and maintenance.
• Promote our service department, including oil changes, brakes, tires, and repairs.
• Share stories and updates about our Trade Forward Program.
• Build relationships with followers and turn engagement into appointments.
• Be comfortable appearing on Facebook, TikTok, Instagram, and other platforms.

We're not looking for someone who just shares memes or reposts inventory. We want someone who creates content that provides genuine value to customers.

Performance & Accountability

We believe great salespeople don't need someone constantly reminding them to work.

Your performance will be evaluated on:

• Daily KPI completion and consistency.
• Appointments scheduled and appointments shown.
• Vehicles sold and gross profit generated.
• Lead-to-appointment and appointment-to-sale conversion rates.
• Customer satisfaction and online reviews.
• Original content production and customer engagement.
• CRM accuracy and follow-up performance.
• Initiative, teamwork, and overall contribution to dealership growth.

Management provides the tools, inventory, technology, and opportunities. Your responsibility is to execute consistently and produce results.

What Makes New Image Different?

We're not interested in operating like every other dealership.

We're building a business where technology, social media, customer relationships, and community involvement work together.

Through our Trade Forward Program, we're creating opportunities to help families who need transportation. Every successful sale and every customer relationship helps support our ability to continue that mission.

You'll have the opportunity to represent a dealership that's actively growing its social media presence, investing in AI-powered sales technology, and changing how customers experience automotive retail.

Who Should Apply?

Apply if you're competitive, coachable, comfortable on camera, motivated by measurable results, and excited about building something meaningful.

This position is NOT a good fit if you:

• Prefer waiting for customers rather than generating your own opportunities.
• Dislike making outbound sales calls.
• Are uncomfortable creating video content.
• Need constant supervision to remain productive.
• Believe completing minimum tasks automatically means your workday is finished.
• Struggle with accountability or performance expectations.

Our Hiring Process

We're selective about who joins our team because our culture and mission matter.

Qualified applicants will complete a short online sales assessment designed to evaluate their approach to prospecting, motivation, accountability, and customer engagement.

Selected candidates may also participate in a brief video presentation and sales interview.

Ready to do more than sell cars? Join New Image Auto Sales and help us Trade Forward—one vehicle, one customer, and one life at a time.

Pay: $58,900.00 - $120,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Opportunities for advancement
• Paid time off
• Paid training

Work Location: In person