Sales Representative

Build a High-Income Career With Leadership That Invests in You.

If you’re driven to elevate your income, sharpen your skills, and build a meaningful career, this isn’t just another sales role. It’s a launchpad for long-term success.

At Bruce Ford, we hire for potential and develop for performance. Our high performers don’t remain in the same seat. They advance, take on greater responsibility, and build lasting careers.

The Mission

• Create Opportunity: Proactively generate new business through networking, relationship-building, referrals, and social media outreach.
• Deliver an Exceptional Experience: Guide customers through the entire sales journey—from vehicle selection and product knowledge to demo drives and payment options—ensuring a smooth, enjoyable experience.
• Build Lasting Relationships: Establish trust and rapport with clients by putting their needs first and delivering personalized service that keeps them coming back.
• Stay Organized & Accountable: Maintain accurate customer records, manage leads in the CRM system, and collaborate with the sales team to ensure seamless transactions.

What It Takes to Win

• A Proven Sales Performer: You have a competitive, coachable, and goal-driven mindset and previous success in sales or a customer-focused role.
• A Confident Communicator: You connect easily with people and know how to ask the right questions. You can close deals while keeping customer satisfaction at the forefront.
• Customer-First Mindset: You’re committed to delivering an exceptional customer experience and passionate about creating memorable experiences.
• Team-Oriented Attitude: You thrive in a fast-paced, supportive environment.
• Valid Driver’s License and clean Driving Record required.

Why Join Us?

• Uncapped Earning Potential: We offer a competitive commission-based pay plan with no limits on your earnings and clear performance expectations so you know how to reach the top tier. To help you hit the ground running, we also provide a $1500 bi-weekly guarantee during your training period so you can focus on building your pipeline and closing deals with confidence!
• Enjoy a healthy work/life balance with Paid Personal Time Off.
• Set yourself up for financial success with a Group RRSP with Matching Contributions, TFSA & VIP Banking Services.
• Comprehensive Insurance & Medical Benefits.
• Save with Employee Discounts across the entire Bruce Auto Group.
• Access a 24/7 Virtual Healthcare Platform offering primary care, counselling, and legal support for the whole family.
• Defined Growth Pathwith a company that promotes from within. Strong performers are developed into, Senior Sales Roles, Finance, Sales Management and Leadership opportunities within our growing Auto Group!
• Real Coaching & Developmentwith structured training, one-on-one coaching, and manufacturer certification — not just a desk and a fancy title. Our leadership team is actively involved in helping you build your business!
• Work in a fun, engaging environment where your contributions are recognized and valued.

Ready to take the next step in your career? Apply today and join the Bruce Ford team!