Sales Representative

Company Description Hong Bee Group is an independent, family-run organization established in 1952, with a long-standing presence and reputation in multiple industries. The group combines decades of experience with the energy and adaptability of a modern, growth-oriented company. Its diverse portfolio spans construction materials, home appliances, FMCG products, alcoholic beverages, vehicles, vehicle parts and accessories, and property development. Across these sectors, Hong Bee Group focuses on delivering comprehensive solutions supported by strong product knowledge and a commitment to exceptional service.

Role Description This is a full-time, on-site Sales Representative role based in Penang, Malaysia. The Sales Representative will identify and pursue new business opportunities, manage and grow existing customer accounts, and promote the company’s products and services across relevant industries. Daily responsibilities include conducting sales calls and visits, preparing quotations, negotiating terms, and following up to close deals. The role also involves maintaining accurate sales records, collaborating with internal teams to ensure timely delivery and customer satisfaction, and providing feedback on market trends and customer needs.

Qualifications

 We're Hiring: Sales Executive (Penang)

Location: Penang

Industry: FMCG | Beer Industry

Company: Hong Bee Distributors Sdn Bhd

About Us

Hong Bee Distributors Sdn Bhd is part of the Hong Bee Group — a long-established Malaysian business with decades of legacy.

We are involved in the distribution and sales of FMCG beverage products, with a focus on the beer and alcoholic beverage industry. Our business covers both on-trade channels such as bars, restaurants, hotels and entertainment outlets, as well as off-trade channels such as retailers, supermarkets, wholesalers and convenience stores.

Position: Sales Executive (Penang)

Key Responsibilities:

• Drive sales and product visibility in Penang and surrounding areas
• Manage and grow relationships with bars, restaurants, retailers, wholesalers and key trade customers
• Implement trade promotions, in-store displays, product placements and market activations
• Monitor competitor activities and provide market feedback
• Achieve sales targets and support business growth within assigned territories
• Ensure strong customer service and follow-up with existing and potential customers

Requirements:

• SPM and above
• 1–2 years of sales experience, preferably in FMCG, beer, beverage or alcoholic beverage industry
• Good communication and negotiation skills
• Self-driven, outgoing and results-oriented
• Possess own transport and willing to travel
• Must be comfortable working with beer and alcoholic beverage products
• Experience handling on-trade or off-trade customers will be an added advantage

Why Join Us?

• Opportunity to work in the FMCG beer and beverage industry
• Exposure to both modern trade and traditional trade markets
• Supportive and performance-driven team environment
• Career development opportunities within the FMCG sector

Interested candidates are invited to apply or send their resume to us.