Sales Representative

About the Company

Field-based Sales Representative covering Munster and Connacht

About the Role

Reporting To Sales Manager

We are seeking an ambitious and commercially driven Sales Representative to manage and develop an established customer base across Munster and Connacht. The successful candidate will be responsible for maintaining strong relationships with hardware stores, builders' merchants, home improvement retailers, and garden centres, while also identifying and securing new business opportunities throughout the region. This is a hands-on field sales role requiring regular customer visits, merchandising, account management, business development, and market analysis.

Responsibilities

Account Management

• Develop and maintain strong relationships with existing hardware and garden centre customers.
• Ensure exceptional customer service and act as the primary point of contact for all account-related matters.
• Conduct regular customer visits to review sales performance, stock levels, and promotional activities.
• Maximise sales opportunities within existing accounts through upselling and cross-selling initiatives.

Merchandising

• Implement and maintain high merchandising standards across all customer locations.
• Ensure products are displayed effectively to maximise visibility and sales.
• Install and maintain point-of-sale materials and promotional displays.
• Monitor stock levels and work with customers to optimise product availability.

Business Development

• Identify and target new hardware retailers, garden centres, builders' merchants, and retail accounts across the territory.
• Develop and execute territory growth plans to increase market share.
• Generate leads, arrange meetings, and convert opportunities into long-term customers.
• Monitor competitor activity and identify opportunities for expansion.

Sales & Reporting

• Deliver and exceed sales targets for the territory.
• Prepare sales forecasts and maintain accurate CRM records.
• Provide regular market feedback, customer insights, and competitor intelligence.
• Work closely with internal customer service and operations teams to ensure seamless account support.

Required Skills

• Experience
• Proven field sales experience, ideally selling into hardware stores, builders' merchants, DIY retailers, or garden centres.
• Experience managing a geographical sales territory.
• Strong account management and new business development skills.
• Merchandising experience within a retail environment would be highly advantageous.