Sales Representative

• Follow up on leads generated by marketing (social media enquiries, WhatsApp, phone, website/landing page) promptly and convert them into confirmed sales.

• Handle walk-in and in-store customers, advising on products based on skin concerns and closing sales confidently and professionally.

• Maintain a structured follow-up process for undecided leads (call/WhatsApp cadence) so no lead goes cold without a deliberate attempt to convert.

• Achieve and exceed set individual sales/revenue targets on a weekly and monthly basis.

• Upsell and cross-sell complementary products where relevant to increase average order value.

• Work alongside the storekeeper to ensure the store is well-presented, products are available, and the purchase process is smooth and fast.

• Support with basic stock awareness (what's available, low stock, restock needs) so customers are never given inaccurate information.

• Assist with order processing, payment confirmation, and handover to the storekeeper for packaging/dispatch, ensuring no breakdown in the customer's experience at any handoff point.

• Escalate stock, pricing, or product issues promptly so they don't affect the customer experience.

• Guide new customers on product usage (how to use, expected results, skin routine fit) at the point of sale to set them up for a good first experience.

• Ensure every new customer is enrolled into the brand's onboarding communication (WhatsApp/SMS/email) before leaving the point of sale or completing an online order.

• Address first-time buyer questions/concerns confidently, escalating skin-specific concerns appropriately (e.g. to a dermatologist/esthetician where applicable).

• Maintain a personal record/CRM of customers sold to, including purchase history and preferences, to support repeat engagement.

• Proactively reach out to existing customers for replenishment reminders, new product launches, and promotions.

• Handle after-sales queries and complaints promptly and professionally, working to resolve issues and protect the customer relationship.

• Identify and flag at-risk or lapsed customers to the Marketing Lead for win-back campaigns.

• Maintain accurate daily/weekly records of leads contacted, sales closed, and revenue generated.

• Report conversion rates, objections encountered, and customer feedback to the Marketing Lead to inform strategy. Requirements

• Minimum of an OND/HND or Bachelor's degree in Marketing, Business Administration, or a related field. Relevant sales experience may be considered in place of a degree.

• 2–4+ years of experience in direct sales, retail sales, or customer-facing roles, ideally in FMCG, beauty/personal care, health, or consumer products.

• Experience with lead follow-up and conversion (phone, WhatsApp, in-person) is essential.

• Experience working closely with store/inventory operations is an advantage.

• Strong selling and negotiation skills, with a track record of meeting or exceeding sales targets.

• Excellent interpersonal and communication skills

• Basic product/skincare knowledge or willingness to be trained on product knowledge to advise customers credibly.

• Comfortable using WhatsApp Business, basic CRM tools, or record-keeping systems to track leads and customers.

• Well organized, with strong follow-through and attention to detail

• Resilient and target-driven, with a positive, customer-first attitude.

• Understanding of the Nigerian consumer and typical purchase behavior for beauty/skincare products.

• Willingness to work retail hours, including weekends where required.

• High level of integrity, especially around handling cash/payments and customer information.

Benefits

• Allowances
• Health insurance
• Pension
• Leave arrangement