Sales Representative - Entry Level

Job Title

Sales Representative B2B

Job Summary

The Institutional Sales Representative is responsible for developing and managing sales of tissue and personal care products to institutional customers, including hospitals, healthcare facilities, hotels, restaurants, offices, educational institutions, industrial facilities, and government organizations. The role focuses on opening new accounts, achieving sales targets, building long-term customer relationships and ensuring customer satisfaction.

Key Responsibilities

• Identify, prospect, and secure new B2B customers.

• Manage and grow existing customer accounts through regular visits and relationship-building activities.

• Present and promote the company's range of tissue products (toilet tissue, hand towels, napkins, facial tissues) and personal care products (hand soaps, sanitizers, dispensers, wipes, etc.).

• Conduct product demonstrations and recommend suitable product solutions based on customer requirements.

• Prepare quotations, negotiate pricing, and close sales agreements.

• Coordinate with internal departments to ensure timely order fulfillment.

• Resolve customer concerns and provide after-sales support to maintain high customer satisfaction.

• Maintain accurate records of customer interactions and sales activities

• Prepare regular sales reports, forecasts, and market intelligence updates.

Qualifications & Experience

• Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or related field.
• Fresh graduates are also welcome to apply as long as he or she has passion in selling.
• Experience selling to institutional customers such as hospitals, hotels, property management companies, factories, call centers or government agencies is an advantage.
• Proven track record of achieving and exceeding sales targets.

Skills & Competencies

• Self-starter.
• Strong sales negotiation and closing skills.
• Excellent communication and presentation abilities.
• Relationship management and customer service orientation.
• Ability to identify customer needs and provide value-added solutions.
• Strong organizational and time-management skills.
• Proficiency in Microsoft Office.
• Ability to work independently and manage a sales territory effectively.
• Highly motivated to achieve sales goals.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• New customer acquisition.
• Sales growth from existing accounts.
• Customer retention rate.
• Product penetration and cross-selling success.
• Collection and payment performance.
• Territory coverage and customer visit frequency.