Sales Representative – Food Distribution

Watson LA Inc.
Location: City of Industry, CA
Job Type: Full-Time
Territory: Southern California

About the Position

Watson LA Inc. is looking for a motivated Sales Representative to help grow our B2B food distribution business throughout Southern California.

The primary focus of this position is new customer development and sales growth.

You will actively identify and develop new business with supermarkets, grocery stores, restaurants, foodservice operators, distributors, and other potential customers.

This is a field-oriented sales position and is ideal for someone who enjoys meeting customers, developing new accounts, introducing products, and building long-term business relationships.

Key Responsibilities

• Identify and develop new supermarkets, grocery stores, restaurants, foodservice operators, distributors, and other B2B customers.
• Prospect for new customers through phone calls, email, referrals, networking, and in-person visits.
• Regularly visit prospective and existing customers throughout Southern California.
• Introduce and present products, pricing, promotions, samples, and new product opportunities.
• Develop new customer accounts and convert initial orders into recurring business.
• Grow sales within existing accounts by introducing additional products and opportunities.
• Build and maintain an active sales pipeline and provide regular updates on sales opportunities and customer activity.
• Follow up on quotations, samples, customer inquiries, and open sales opportunities.
• Work with management on pricing and promotions while maintaining appropriate gross margins.
• Gather market information regarding customer demand, competitor products, pricing, and market trends.
• Coordinate with Supply Chain, Warehouse, and Operations teams to support customer orders and product availability.
• Maintain accurate customer information, sales activities, and opportunity records.

Qualifications

• 0–3 years of sales, business development, account management, or related experience preferred.
• Entry-level candidates with strong sales motivation are welcome to apply.
• Experience in food distribution, grocery, restaurant, foodservice, CPG, or wholesale is a plus.
• Comfortable with cold calling, prospecting, and in-person customer visits.
• Strong communication, follow-up, negotiation, and relationship-building skills.
• Self-motivated and comfortable working toward measurable sales targets.
• Valid driver's license and ability to travel locally for customer visits.
• English required.
• Mandarin Chinese strongly preferred.
• Existing supermarket, restaurant, distributor, or foodservice customer relationships are a plus, but not required.

Pay: $38,000.00 - $80,000.00 per year

Work Location: In person