Sales Representative – HORECA

Develop and manage HORECA accounts, introduce and sell the company's F&B and coffee portfolio, build relationships with key hospitality clients, identify new business opportunities, prepare quotations and commercial offers, negotiate contracts and pricing, achieve monthly sales targets, monitor competitors, and provide regular sales and pipeline reports.

Job Requirements:

Minimum 3–5 years of sales experience in the Saudi Arabian HORECA sector. Strong experience selling Food & Beverage products to hotels, restaurants, cafés, catering companies, and hospitality operators. Previous experience in coffee sales is highly preferred, including coffee beans, capsules, ground coffee, or related products. Good knowledge of the Saudi hospitality and F&B market, particularly in Jeddah, Riyadh, Makkah, and Madinah. Preferably has an existing network of HORECA clients and decision-makers, including procurement managers, F&B managers, restaurant owners, café operators, and hotel purchasing departments. Proven ability to generate new leads, open new accounts, and achieve sales targets. Experience conducting client visits, product presentations, tastings/sampling, quotations, negotiations, and closing deals. Ability to follow up on sales orders, deliveries, payments, and customer satisfaction. Good understanding of pricing, margins, promotions, and competitor activity. Presentable, professional, confident, and customer-oriented, with strong communication and negotiation skills. Arabic and English communication skills preferred. Valid Saudi driving license and willingness to travel between cities when required. Candidates currently based in Saudi Arabia with relevant HORECA experience are preferred.

Desired Candidate Profile

• A motivated and well-presented salesperson who already understands the Saudi HORECA market and can actively develop business rather than relying only on incoming inquiries.