Sales Representative — On & Off-Premise

About the role

This is a boots-on-the-ground field sales role covering both on-premise (bars, restaurants, venues) and off-premise (bottle shops, independent retailers, grocery) channels across Sydney. You'll be the face of Barnes & Brown in the market — opening new doors, running activations, and building the relationships that turn first orders into loyal, repeat stockists.

Key responsibilities

• Drive field sales for both on-premise (bars, restaurants, venues) and off-premise (bottle shops, retailers) channels across Sydney.
• Win new stockists — identifying, pitching and onboarding new venues and retailers to carry the Barnes & Brown range.
• Plan and run activation events — tastings, launches and in-venue promotions that bring the brand to life and build demand at the point of sale.
• Build and manage relationships with existing accounts to grow repeat orders, secure prime placement and gather market feedback.
• Own your territory — tracking pipeline, coverage and results, and reporting on market trends and competitor activity.
• Collaborate with the wider team to shape range, pricing and promotional strategy for the Sydney market.

About you

• Proven field sales experience — FMCG, beverage, hospitality or a related field preferred.
• Working knowledge of Sydney's on- and off-premise landscape and existing trade relationships are a strong plus.
• Self-motivated and results-driven — you love being out in the market, not behind a desk.
• A natural relationship-builder with the confidence to open doors and the follow-through to close them.
• A current driver's licence and comfortable working independently.
• Passion for the non-alcoholic and better-for-you beverage movement — genuine enthusiasm for what we're building.

Benefits

• Base salary of $60,000–$70,000 plus superannuation.
• On-Target Earnings (OTE) of $75,000–$85,000+ through uncapped commission — realistic, achievable and rewarding for sales that land.
• A fully maintained company vehicle — plus all standard tools of trade to set you up for success in the field.
• The chance to build something with a distinctive, fast-growing Australian brand in the booming non-alc category.
• Genuine ownership of your patch — flexibility, autonomy and support from a close-knit, founder-led team.

About us

We're a boutique non-alcoholic beverage producer based on the Gold Coast, on a mission to give drinkers the freedom to drink their way. Our range of lovingly crafted, vegan and cruelty-free spirit alternatives — plus ready-to-drink canned cocktails — is Australian made and gaining real momentum across bars, restaurants, retailers and bottle shops nationwide.

Apply Now

Ready to bring Barnes & Brown to Sydney's bars, restaurants and shelves? We'd love to hear from you.

Learn more about us at barnesandbrown.co.