Sales Specialist

About us

Asian Business Software Solutions (ABSS) — formerly known as MYOB South Asia — is a leading provider of business software to small and medium-sized businesses in Singapore, Malaysia, Hong Kong and across Asia. We are building a different kind of company. Whether we're creating new products or helping SMEs succeed, people at ABSS are builders and innovators at heart. Our teams are constantly iterating, solving problems, and working together to empower SMEs with trusted and reliable products.

About the role

The Sales Specialist is responsible for engaging with assigned ABSS customers with a primary focus on converting them to active SaaS subscribers. The role also encompasses renewals management to ensure customers remain on an active plan throughout the conversion process. The Sales Specialist plays a key role in driving SaaS activation and contributing to the team's overall conversion and sales targets.

Key responsibilities

• Contact and follow up with assigned customer accounts through outbound calls and emails
• Educate customers on the benefits of the SaaS platform and how it supports their business needs
• Walk customers through the product and sign-up process to facilitate conversion
• Drive SaaS conversions and manage renewals for assigned customer accounts
• Handle objections and guide customers towards conversion
• Achieve sales targets as set by the business
• Manage and maintain accurate outbound activity records across internal platforms
• Ensure timely follow-up on all leads and conversion opportunities
• Maintain an active and up-to-date pipeline of assigned accounts
• Provide regular updates to the Team Manager on activity progress and conversion status

About you

• Minimum 1–2 years of experience in Sales, Telesales, SaaS Conversion or a similar commercially driven role, preferably within a SaaS or technology environment
• Proven track record of achieving conversion and sales targets in an outbound sales environment
• Experience in product demonstrations and/or renewals management is an advantage
• Accounting, payroll knowledge and/or experience with B2B SaaS or cloud-based solutions is preferred
• Comfortable working across various digital tools and platforms, with the ability to read and interpret performance data
• Strong communication and interpersonal skills with the ability to effectively manage customer interactions across all channels
• Good command of spoken and written English and Bahasa Malaysia is required