Sales Supervisor

About the role

The Sales Supervisor is responsible for supervising and supporting the sales team to achieve sales targets, expand customer coverage, maintain good customer relationships, and ensure effective execution of sales strategies within the assigned territory. The position monitors daily sales activities, provides coaching to sales personnel, and coordinates with other departments to ensure smooth order fulfillment and customer service.

Key responsibilities

• Supervise and monitor the daily activities and performance of Sales Representatives
• Ensure achievement of monthly, quarterly, and annual sales targets
• Develop and implement sales strategies and action plans for the assigned territory
• Monitor sales volume, distribution, customer coverage, and achievement versus targets
• Conduct regular field visits to monitor sales activities and customer accounts
• Identify new customers and business opportunities within the assigned area
• Maintain and strengthen relationships with existing customers and key accounts
• Coach, train, and motivate sales personnel to improve their performance
• Conduct regular team meetings, sales briefings, and performance reviews
• Monitor competitor activities, market trends, pricing, and customer feedback

About you

• Bachelor's degree in Business Administration, Marketing, Management, or a related field
• At least 2–3 years of experience in sales, preferably with supervisory or team-lead experience
• Experience in FMCG, food distribution, consumer goods, or similar industries is an advantage
• Strong knowledge of sales operations, territory management, and customer relationship management
• Good communication, negotiation, and leadership skills
• Results-oriented with strong problem-solving and decision-making skills
• Willing to conduct fieldwork and travel within the assigned territory
• Proficient in Microsoft Office, particularly Excel and reporting tools
• Valid driver's license is an advantage, especially for field-based assignments