Sales Supervisor

ABOUT MUA GROUP

MÙA Group is a fast-growing beverage and hospitality company operating across F&B, sake production, and distribution in Vietnam. At

MÙA

, we are committed to sourcing and creating the best products in the country, forging Japanese craftsmanship with Vietnamese ingredients to bring craft sake to the next generation. We are entering a major growth phase with the launch of our RTD (Ready-to-Drink) canned sake, targeting mass market adoption. This is an opportunity to join at a pivotal moment—where execution speed, distribution strength, and market understanding will define success.

THE ROLE

We are seeking an ambitious, sales-driven Sales Supervisor to drive new outlet acquisitions and build our distribution network specifically within the HoReCa (on-trade) channel. This role combines strategic input with heavy execution on the ground. You will be primarily responsible for developing customer relationships across bars, restaurants, and hotels, while seamlessly integrating our new RTD canned sake into these premium spaces alongside our core draught products.

WHAT YOU WILL OWN

• HoReCa Account & Trade Development:

  Manage key outlets, build relationships with partners, and maintain a high level of quality service and customer retention. Focus on developing relationships directly with owners, chefs, and F&B directors to grow the popularity of the company’s products.

• RTD Canned Sake – HoReCa Rollout:

  Drive the execution of the RTD launch specifically across on-trade channels. Secure placements in key HoReCa accounts and work closely with wholesale liquor distributors to ensure fast and effective market penetration.

• Sales Performance & Execution:

  Take overall responsibility for meeting and exceeding annual, as well as quarterly, sales targets for both value and volume in new outlets. Track KPIs, analyze market data, and ensure alignment between sales targets, inventory, and supply.

• Team Leadership & Support:

  Lead and guide the sales team, sharing your extensive knowledge to make them a more effective sales force. Drive discipline in execution, reporting, and market coverage while managing budgets for the team’s activities.

• Brand Visibility & Training:

  Present strong branding to drive growth. Train new outlets on basic sake knowledge, educate bar staff on draught sake, and support trade marketing activations, POSM, and in-market visibility for both draft and RTD lines.

WHO YOU ARE

• Experience:

  2–4 years of sales experience in the distribution of consumer goods (FMCG), beer, wine, or soft drinks, with a strong background working in on-trade channels.

• Mindset:

  Ambitious, hands-on, proactive, and execution-focused. You are comfortable working in a fast-paced, growth-stage environment and able to balance structure with flexibility.

• Skills:

  High-level sales, negotiation, and organizational skills. Proven ability to influence people, create budgets, track sales reports, and execute in the field.

• Demographics & Education:

  Ideally aged 25 to 35, with a degree or bachelor equivalence in sales, marketing, or business considered a bonus.

WHY THIS ROLE

• Play a key role in launching a new RTD category in Vietnam.
• Enjoy high ownership with direct exposure to leadership.
• Gain the opportunity to grow into a Sales Manager or Head of Sales.
• Be part of a brand combining production, distribution, and F&B.

PACKAGE & BENEFITS

• Compensation:

  Competitive base salary with quarterly KPI bonuses and performance bonuses linked to sales growth and distribution expansion.

• Allowances:

  Coverage for fuel, transport, phone, and business expenses.

• Security:

  Participation in health insurance, social insurance, and unemployment insurance as per Labour Law.

• Culture:

  A friendly, dynamic working environment with team-building events.

APPLY

Send your application to [email protected]. If you’ve built distribution, opened accounts, and know how to win in the market—this role gives you the platform to scale something meaningful.