Sales Support Engineer

BECKHOFF AUTOMATION

Beckhoff offers advanced automation systems based on PC-based control technology. The product range primarily covers industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

Beckhoff’s main divisions such as development, production, administration, sales, marketing, support, and service, are housed at Beckhoff’s headquarters in Verl, Germany. Beckhoff has 41 subsidiaries and branch offices and is a rapidly growing presence on the international market. Through global cooperation with partners, Beckhoff is present in over 75 countries.

We are currently expanding in Malaysia and are looking for candidates seeking a rewarding career and ready to take on new challenges to join our team here. Our goal is to enhance customer competitiveness, foster strong partnerships, and establish ourselves as a top-tier automation supplier in Malaysia and Brunei. Beckhoff is also committed to being an attractive and fulfilling workplace.

Key Responsibilities

1. Technical Sales Support

• Develop a thorough understanding of customer RFQs, technical specifications, and application requirements to accurately identify customer needs
• Evaluate customer requirements and propose technically sound, commercially viable, and competitive Beckhoff solutions
• Maintain a high level of technical competency on Beckhoff products, technologies, software, and industry applications through continuous learning and training
• Provide timely and accurate technical support to the Sales Team during pre-sales activities, including product selection, solution design, quotations, and technical clarifications
• Conduct market, competitor, and SWOT analyses to support business development initiatives and sales strategy planning
• Collaborate closely with Sales Engineers to identify opportunities, address customer challenges, and support achievement of sales targets
• Assist customers and internal stakeholders in troubleshooting product-related issues, order-related concerns, and application inquiries
• Prepare and maintain accurate technical documentation, solution proposals, presentations, and supporting materials for customers
• Serve as a reliable technical resource and maintain professional communication with customers and internal teams

2. Operations & Administrative Sales Support

• Coordinate efficiently with Operations, Logistics, Finance, and Sales departments to ensure timely processing of customer purchase orders, deliveries, invoicing, and related documentation
• Review pending orders, delivery schedules, and customer requests proactively to ensure on-time fulfillment and excellent customer experience
• Maintain accurate and up-to-date records in D365, CRM, and other company systems, ensuring data integrity and completeness at all times
• Generate and submit monthly sales, order, forecast, and performance reports accurately and within established deadlines
• Respond promptly and professionally to customer inquiries via email, phone, and other communication channels

3. Teamwork & Professional Conduct

• Work collaboratively across Sales, Technical Support, Operations, Logistics, Finance, and Management teams to achieve company objectives
• Demonstrate a strong sense of ownership, accountability, and commitment in executing assigned responsibilities
• Continuously seek opportunities to improve processes, efficiency, customer satisfaction, and overall business performance

Qualifications & Requirements

• Bachelor's Degree in Industrial Automation, Electrical Engineering, Mechatronics Engineering, or other related technical disciplines.
• Fresh graduates are encouraged to apply. Candidates with 1–3 years of experience in industrial automation sales support, technical support, application engineering, or related roles will have an advantage.
• Good understanding of industrial automation systems, PLCs, motion control, industrial networking, and machine automation concepts.
• Knowledge of the Malaysian automation market and industry trends is an added advantage.
• Strong analytical and problem-solving skills with the ability to understand and communicate technical solutions effectively.
• High attention to detail with strong administrative discipline and commitment to accuracy.
• Able to manage multiple tasks, prioritize workload, and meet deadlines in a fast-paced environment.
• Proactive, self-motivated, and results-oriented with a strong sense of responsibility.
• Excellent communication, interpersonal, and teamwork skills.
• Proficient in Microsoft Office applications, CRM systems, ERP systems (D365 preferred), and reporting tools.

Benefits:

• Exciting tasks in an international environment at the technology leader in automation
• A future-proof job with an economically sound global player
• All advantages of an owner-managed family company
• An open and family-oriented corporate culture
• Freedom for personal expansion and professional development