Sales Support Executive

About the role

Manage, steer and develop the SG & MY sales performance management strategy, in line with the regional business plan, in order to gain new customers and to enhance the existing customer portfolio and therewith contribute to national, regional growth and profitability. Key mission is to drive SFDC efficiency & effectiveness. Working closely with the Marketing/BI teams to support SFDC and the global BI reporting. Supports the marketing and sales campaigns throughout the year through using the data from GEODIS CRM system and GEODIS sales and operations performance reporting systems.

Key responsibilities

• Identify customer groups as target audience for marketing campaigns through identification of target customer segments
• Ensure effective Demand and Lead generation activities through measurement of campaign success and analysis of customer behavior
• Identify customers' growth potential in new business services with GEODIS through analysis of existing spend and comparison with lookalike customers
• Use data to understand and strategise different marketing messages to multiple touchpoints that each Business-to-Business customer presents
• Drive ROI when digital marketing spend is activated and optimise sales campaigns through better identification of ROI for marketing spend
• Ensure timely and accurate reporting of data and provide analysis to assist in decision making, identification of trends and seasonality
• Drive CRM data integrity, monitor user adoption and facilitate alignment and adoption conversations with RHO
• Support sales community in creating an optimal process of entering sales opportunities without inflating the pipeline
• Analyse in-depth activities and pipeline information and identify key reasons for lack of data integrity
• Support in completing annual budget submission to regional and measure sales activities to contribute to national/regional profitability

About you

• Bachelor's degree or Diploma
• Prior experience in Freight Forwarding
• At least 3 years' working experience preferably in the Freight Forwarding industry
• Competent in Microsoft Office and strong Excel skills
• Good command of written and spoken English
• Good product/industry knowledge
• Self-motivated
• Team player
• Pro-active and requires limited supervision
• Fast learner with good inter-personal skills and customer-focused attitude