Sales Support Executive

Job Designation: Sales Support Executive

Job Summary:

The Sales Support Executive will play a key role in driving student enrolment by promoting the University, Schools, and academic programs to identified target audiences. The position involves extensive field work, lead generation, conversion support, and coordination with marketing and academic teams. The role requires frequent travel across India and is best suited for a result-oriented professional with experience in sales and marketing, preferably in the education or services sector.

Designation

Sales Support Executive

Department

Marketing & PR

Location

Bangalore

Reporting to

Director

Key Responsibilities

• Visit and promote University, Schools, and Programs to identified target groups such as schools, education fairs, conferences, prospective students, and parents to generate leads.
• Achieve weekly visit targets as defined by the management.
• Achieve assigned lead generation, lead conversion, and admission targets for key courses and programs.
• Prepare and maintain a comprehensive and effective target visit plan for sourcing leads and admissions in identified courses and schools.
• Conduct impactful program presentations and promotional visits and submit daily visit and activity reports in the prescribed format.
• Organize and execute defined promotional activities in coordination with the Marketing team.
• Liaise with Marketing to ensure availability of promotional collaterals such as films, videos, brochures, booklets, and other materials.
• Coordinate with academic Schools to facilitate live campus/school visits, interactions with Deans, faculty members, and students where required.
• Collect, analyze, and report ongoing competitive intelligence and market feedback to bridge information gaps and support strategic planning.
• Maintain accurate records of leads, follow-ups, and conversions in CRM or reporting systems.
• Manage and actively contribute to the institution's social media platforms, including content planning, creation, and scheduling across channels such as Instagram, LinkedIn, Facebook, and others.
• Develop engaging and visually appealing content (posts, reels, stories, videos) to promote institutional events, programs, and initiatives.

Educational Qualifications

• Bachelor’s Degree from a recognized statutory university.

Professional Experience

• Minimum 3 years of work experience in sales and/or marketing roles or in a relevant field.
• Experience in the education or services sector is preferred.
• Willingness to travel extensively across India as per business requirements.

Skills and Competencies

• Strong sales orientation with the ability to meet and exceed targets.
• Excellent communication, presentation, and interpersonal skills.
• Ability to engage effectively with students, parents, school authorities, and other stakeholders.
• Strong planning, reporting, and follow-up skills.
• Ability to work independently in the field with minimal supervision.
• Analytical skills to gather and report competitive and market insights.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• High level of energy, adaptability, and willingness to travel.