Sales Trainer

We are looking for an experienced Sales Trainer who will be responsible for designing and delivering training programs to enhance the sales team's product knowledge, selling skills, communication, and overall performance.

Key Responsibilities

• Conduct product, process, and sales skill training for new and existing sales employees.
• Develop and deliver induction and onboarding programs for new sales hires.
• Identify training needs based on sales performance, business requirements, and manager feedback.
• Create training content, presentations, role plays, case studies, quizzes, and assessments.
• Train the sales team on product knowledge, sales techniques, objection handling, negotiation, and closing skills.
• Conduct regular refresher and upskilling programs for the sales team.
• Work closely with Sales Managers to understand performance gaps and provide targeted training interventions.
• Conduct field visits and on-the-job coaching to evaluate sales representatives and improve their effectiveness.
• Track training effectiveness through assessments, feedback, and improvement in sales performance.
• Maintain training calendars, attendance records, assessment reports, and training MIS.
• Keep the sales team updated on new products, processes, market trends, and competitive information.
• Support the development of sales training modules and SOPs.
• Coordinate with Product, Marketing, HR, and Sales teams for training initiatives.
• Conduct virtual and classroom training sessions for Pan-India sales teams.

Required Skills

• Excellent presentation and communication skills.
• Strong knowledge of sales processes and consultative selling.
• Good understanding of objection handling, negotiation, and closing techniques.
• Ability to engage and motivate sales teams.
• Strong facilitation and interpersonal skills.
• Good knowledge of MS PowerPoint, Excel, and other training tools.
• Ability to create engaging and practical training content.
• Strong analytical and problem-solving skills.
• Willingness to travel across India for training and field coaching.

Qualification

• Bachelor's degree in any discipline.
• MBA/PGDM in Sales, Marketing, HR, or related field will be an advantage.
• Certification in Sales Training, L&D, Train-the-Trainer, or Facilitation is preferred.

Preferred Experience

• 48 years of overall experience, with relevant experience in sales training/L&D.
• Experience in Healthcare, Dental, Medical Devices, Pharma, or FMCG will be preferred.
• Candidates with strong field sales experience who have transitioned into sales training may also be considered.

Key Performance Indicators (KPIs)

• Training completion and coverage.
• New-joiner training effectiveness.
• Improvement in sales productivity after training.
• Assessment and certification scores.
• Reduction in product/process-related errors.
• Sales team feedback and training satisfaction.
• Improvement in conversion, productivity, and achievement of sales targets.