Sales Trainer

Role & responsibilities

• Conduct live, on-field training and coaching through joint calls, ride-alongs, and market visits with ASMs and sales teams
• Coach ASMs on end-to-end deal closure involving both sellers and buyers, including negotiation, objection handling, and closure techniques
• Enable ASMs to become strong field coaches and people managers capable of driving team performance
• Drive excellence in territory planning, market coverage, and channel/seller management
• Deliver practical product, market, and competitive training aligned to real field scenarios
• Identify capability gaps using field observations and data; design targeted training interventions
• Create and maintain field-ready training tools such as playbooks, coaching guides, and objection-handling frameworks
• Act as a feedback bridge between field teams and Sales, Product, and Marketing functions

Preferred candidate profile

• Proven hands-on on-field sales experience in a territory-driven or channel-led sales environment
• Prior experience in sales training, field coaching, or capability building (good to have)
• Strong understanding of ASM-led sales models where managers actively engage with sellers and buyers to close deals
• Demonstrated ability to coach adult learners and influence field teams
• Willingness to travel extensively and operate in high-intensity field environments

Key Skills & Attributes

• Strong facilitation and on-ground coaching capability

• Excellent communication and stakeholder management skills

• High observation, diagnosis, and feedback ability

• Strong execution focus with a performance-driven mindset Success

Measures

• Improved quality of seller and buyer conversations led by ASMs

• Higher deal conversion and closure effectiveness

• Faster capability ramp-up of ASMs and field sales teams

• Consistent execution standards across territories