Sales Trainer

1. Sales Training & Development

• Conduct induction and onboarding training for new sales consultants.
• Deliver regular product, process, and sales-skills training.
• Train sales teams on the complete customer journey, from enquiry generation to vehicle delivery and post-sales follow-up.
• Conduct classroom, workshop, role-play, field, and on-the-job training.
• Develop training programs based on identified competency gaps.
• Conduct refresher training and periodic assessments.

2. Product & Automobile Knowledge

• Ensure sales consultants have comprehensive knowledge of:
• Vehicle specifications and features
• Variants and model differentiation
• Pricing and value propositions
• Competitor products
• Finance, insurance, accessories, and exchange processes
• New product launches and updates
• Coordinate with OEM/dealer teams to ensure timely dissemination of product and campaign information.

3. Sales Skills Training

Train sales consultants on:

• Prospecting and lead generation
• Customer greeting and needs analysis
• Effective questioning techniques
• Product presentation and demonstration
• Test-drive management
• Objection handling
• Negotiation and closing techniques
• Upselling and cross-selling
• Follow-up and lead nurturing
• Customer relationship management
• Referral generation
• Digital lead handling

4. Role Plays & Practical Coaching

• Conduct regular role plays based on real customer situations.
• Observe sales consultants during customer interactions and provide constructive feedback.
• Coach team members on improving conversion and customer engagement.
• Identify individual strengths and development areas.

5. Performance Analysis

• Analyse sales performance and identify training requirements.
• Track key sales metrics such as:
• Enquiry-to-test-drive conversion
• Test-drive-to-booking conversion
• Booking-to-retail conversion
• Lead response time
• Follow-up effectiveness
• Lost customer reasons
• Customer satisfaction scores
• Work with Sales Managers to create performance improvement plans.

6. Training Effectiveness

• Conduct pre- and post-training assessments.
• Measure training effectiveness through assessments, observation, and business KPIs.
• Maintain individual training records and competency reports.
• Prepare periodic training reports for management.

7. Sales Process & CRM Training

• Ensure sales staff follow prescribed sales processes and CRM practices.
• Train the team on proper lead management, follow-ups, appointment scheduling, and database management.
• Monitor adherence to sales processes and recommend corrective actions.

8. New Model & Campaign Training

• Conduct training for new model launches, facelifts, variants, and feature updates.
• Train teams on promotional campaigns, offers, exchange schemes, finance programs, and other sales initiatives.
• Prepare product comparison and competitive selling material where required.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person