Sales Trainer

Citation - Sales Trainer

Wilmslow Office - Hybrid Role

At Citation, we offer something unique for both our colleagues and clients – an opportunity to grow, thrive, and succeed like nowhere else.

As we celebrate over 30 years of excellence, our focus remains on growth, investment, and service quality. We’re one of the UK’s biggest providers of Health & Safety, HR, Employment Law, and ISO services, but what really sets us apart is our people. At Citation, we bring our personalities to work, not just our expertise.

With year-on-year double-digit growth, this is your chance to join a fast-moving business that values vision, determination, agility, and a knack for building great relationships. We’ve built our success without cutting costs or creating bureaucracy. Instead, we prioritise actions over politics, empowerment over micro-management, and innovation over hierarchy.

This is a truly exciting time to join us. With over 110,000 clients across the group and 15 acquisitions in the last three years, our ambition for growth has no limits.

The role & Glasgow office

Following a recent visit to our Glasgow office, one thing was clear… this team is flying. Consistently delivering, full of energy, and (still) yet to miss a target. No pressure. Because of that success, we’re investing further. This brand new Sales Trainer role is all about building on that momentum and taking performance to the next level.

About the Role

This is a hands-on role focused on developing our teams to be the very best in the business. You’ll work closely with sales leadership to improve performance, sharpen skills, and drive even stronger results across the floor.

• Bringing training to life, designing and delivering sessions that genuinely improve performance across both new starters and experienced teams
• Coaching in the moments that matter, sharpening call structure, objection handling, rapport building and closing techniques
• Getting into the detail by listening to calls, spotting patterns, and turning insight into clear, actionable improvements
• Creating high-impact scripts, talk tracks and playbooks that drive real results, not just theory
• Leading engaging roleplays, workshops and 1:1 coaching that build confidence and capability on the floor
• Using data to guide your approach, tracking performance and continuously evolving training to maximise outcomes
• Accelerating onboarding so new starters hit the ground running and reach competency faster

What We’re Looking For

• A strong background in appointment setting, SDR or outbound sales, you know what great looks like because you’ve done it
• Proven experience coaching or developing sales teams, with a passion for getting the best out of people
• A deep understanding of cold calling psychology and conversational selling techniques
• The ability to turn top performer behaviour into simple, repeatable frameworks that others can follow
• Confidence in delivering both group training and 1:1 coaching, adapting your style to different individuals
• A data-driven mindset, comfortable using CRM and dialler systems to track performance and spot opportunities

What you get from us

From celebrating your birthday with a day off (on top of our generous annual leave and bank holiday package) to providing extensive wellbeing support and a health cash plan, we're committed to nurturing your holistic well-being. At our workplace, we don't believe in "work as a chore." Instead, we cultivate an environment where you can thrive.

Here, you'll be surrounded by dedicated individuals who are passionate about our mission and purpose. We don't just stop at hiring; we invest in your continuous growth and development, ensuring that each day is an opportunity for learning and advancement.

We trust in your abilities and genuinely care about your success. Our transparent communication ensures you're aligned with our business strategy, and we're excited to offer you pathways for career growth and development. Say goodbye to clock-watching; here, every moment is an opportunity to excel, learn, and make a meaningful impact.

Welcome to a workplace that values you as a whole person and helps you become the best version of yourself. Join us today!