Sales Trainer

Company: Gotails (Goyal Pulveriser and Chemicals Private Limited)
Location: Nagpur, Maharashtra
Department: Sales & Training
Employment Type: Full-time

Role Summary

We are looking for a Sales Trainer & Communication Coach who will observe our sales executives during product demos and customer pitches, assess how they sell and speak, and help them improve. The person will also run regular classroom sessions on professional ethics, spoken English, and workplace etiquette, so that our field team represents Gotails with confidence and credibility.

Key Responsibilities

1. Demo & Pitch Evaluation

• Sit in on sales executives' live demos, role-plays, and customer presentations, in person or via recordings.
• Assess how well the executive understands the product (cat litter, pet shampoos, pet food and others) and explains its features, benefits, and pricing.
• Evaluate the pitch structure: opening, need identification, product explanation, objection handling, and closing.
• Observe language and delivery: tone, clarity, pace, confidence, vocabulary, and body language.
• Check how well the executive adapts the pitch to the audience (pet shop owners, distributors, vets, retailers).
• Give each executive written and verbal feedback with specific strengths and improvement areas.
• Maintain a performance record per executive and track progress over time.

2. Training & Classes

• Conduct regular sessions on:
• Spoken English: pronunciation, sentence formation, vocabulary, phone and in-person conversation, and email/WhatsApp communication.
• Business ethics: honesty in selling, no false claims about products, fair dealing with customers, confidentiality, and company code of conduct.
• Professional etiquette: dress code, greetings, meeting and visit manners, punctuality, telephone and WhatsApp etiquette, and handling complaints politely.
• Prepare training material, practice exercises, and role-play scenarios.
• Run mock demos and customer-situation simulations.
• Hold periodic assessments to measure improvement.

3. Pitch Standardisation

• Work with management to build a standard, approved pitch and Q&A guide for each product line.
• Help executives present the same accurate product messaging across markets.
• Suggest improvements to sales scripts, presentations, and product explanation material.

4. Reporting

• Share monthly reports with management on the training conducted, each executive's progress, and the skill gaps found.
• Recommend further training, coaching, or role changes where needed.

Required Qualifications

• Graduate in any discipline (a degree in English, Management, Communication, or Psychology is preferred).
• 2+ years of experience in sales training, soft-skills training, or sales team management.
• Excellent spoken and written English and Hindi

Skills Required

• Strong ability to observe, analyse, and give constructive feedback.
• Good presentation and classroom facilitation skills.
• Understanding of field sales, dealer/distributor selling, and retail selling.
• Patience, a positive attitude, and a strong sense of ethics.
• Comfortable using PowerPoint, Excel, and basic video/recording tools.

Preferred

• Prior experience training field sales teams training.

What Success Looks Like

• Sales executives pitch with more confidence, clarity, and accurate product knowledge.
• Improved customer conversations, with fewer complaints about communication.
• A consistent, ethical, professional brand image across the sales team.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Work Location: In person