Sales Trainer

Job Summary:

The Sales Trainer will be responsible for enhancing the performance of retail teams through structured training programs on sales techniques, customer relationship management, product knowledge, and luxury service standards. The role requires hands-on experience in jewellery retail with strong focus on team development, customer conversion, and store performance.

Key Responsibilities:

1. Sales Capability Development Design and conduct training programs for retail sales teams on customer engagement, relationship building, sales conversion, upselling, and closing techniques. Coach teams on delivering a personalized luxury buying experience aligned with the House of MIJA brand. Conduct induction and onboarding programs for new store employees. Organize regular refresher sessions to strengthen sales effectiveness and improve store productivity.

2. Jewellery Product Knowledge Training Train teams on MIJA product collections including gold, diamond, bridal, occasion wear, and fine jewellery. Build strong understanding of product craftsmanship, quality standards, styling recommendations, pricing, and key product differentiators. Educate teams on jewellery care, certifications, and customer FAQs to improve confidence during sales conversations.

3. Luxury Customer Experience & Brand Standards Train teams on delivering premium customer service and maintaining a warm, personalized shopping experience. Ensure adherence to grooming standards, communication etiquette, store presentation, and customer service protocols. Reinforce brand storytelling and customer relationship building to strengthen loyalty and repeat business.

4. Retail Performance Monitoring Visit stores regularly to evaluate training effectiveness and observe sales interactions. Identify performance gaps and provide coaching plans to store teams and store managers.

• Support stores in improving KPIs such as:
• Customer conversion
• Average ticket size o Repeat customer engagement
• Data capture and customer follow-ups
• Team productivity

5. Training Content & Coordination Develop training calendars, SOP guides, presentations, role-play activities, and assessment formats. Track attendance and maintain training reports. Share regular updates with management on progress, observations, and action plans.

Candidate Requirements:

• Minimum 7+ years of relevant experience in Sales Training / Retail Training.
• Preferred experience in Jewellery / Luxury Retail industry.
• Strong understanding of jewellery retail operations and premium customer handling. Excellent communication, presentation, and coaching skills.
• Ability to motivate teams and drive performance. Comfortable with store visits and coordination across multiple locations.
• Proficiency in MS Office and reporting tools.

Preferred Profile:

• Experience with premium or luxury jewellery brands.
• Strong customer-centric approach.
• Confident personality with excellent interpersonal skills.
• Ability to work in a fast-paced retail environment and support business growth.
• Must have past Sales experience.

Pay: Up to ₹100,000.00 per year

Work Location: In person