Sales Training Manager

Key Responsibilities

• Identify training gaps and prepare training calendars and plans aligned with business requirements.

• Conduct sales training on prospecting, customer engagement, negotiation, territory management, retailer/mechanic engagement, and sales execution.

• Deliver training on automotive lubricants, other auto aftermarket parts and components, product applications, specifications, benefits, USPs, and competitor products.

• Conduct field visits, on-the-job training, sales observations, coaching, and performance improvement sessions.

• Develop presentations, product modules, technical manuals, videos, quizzes, case studies, role plays, SOPs, and other training materials.

• Conduct engaging classroom, virtual, field, and practical training sessions for sales teams and channel partners.

• Conduct assessments, evaluations, and certification programs to measure and improve participant knowledge and skills.

• Monitor training outcomes through feedback, assessments, field observations, and performance improvement reports.

• Manage and develop a network of technical and sales trainers and ensure consistent training quality across locations.

• Use LMS, AI tools, digital content, videos, and other technology-enabled learning methods to improve training effectiveness.

• Coordinate with clients, brand teams, sales teams, and trainers to ensure successful training execution.

Key Skills & Competencies

• Strong knowledge of the automotive lubricant industry/auto aftermarket parts and components industry

• Experience in Field sales, and training within the lubricant/automotive aftermarket sector.

• Strong product, technical, and sales training skills.

• Excellent presentation, communication, and facilitation skills.

• Experience in content development, assessments, and certification.

• Strong field coaching and mentoring abilities.

• Ability to explain technical concepts in a simple and practical manner.

• Good knowledge of MS PowerPoint, Excel, LMS, and digital training tools.

• Knowledge of regional languages will be an advantage.

• Willingness to travel when necessary across India.

Preferred Background

• 5–8+ years of experience in sales, training, or capability development.

• Experience in the automotive lubricant industry is preferred/mandatory.

• Hands-on experience in lubricant sales and marketing.

• Prior experience as sales officer, ASM, Trainer, Sales Trainer, Technical Trainer, Product Trainer, or Training Manager.

• Experience in classroom, field, product, technical, and sales training.

Key Performance Indicators (KPIs)

• Training completion and coverage.

• Improvement in training assessment scores.

• Certification and participation rate.

• Training quality and participant feedback.

• Field coaching and OJT effectiveness.

• Improvement in product knowledge and sales skills.

• Timely development and delivery of training content.

• Trainer and stakeholder performance.

• Overall training effectiveness and business impact.

Why Join T7E?

• Work with leading auto aftermarket and lubricant brands.

• Deliver impactful sales, product, and technical training programs.

• Opportunity to grow in training and capability development.

• Be part of a fast-growing, founder-driven organization transforming India's automotive aftermarket.