Sales Training Manager

Sales Training Manager
REAL Education Group Sdn Bhd
Start Date: January 2027

About XCL Education Malaysia

REAL Schools is part of XCL Education Malaysia.

XCL Education is a Southeast Asia-focused education group dedicated to equipping students with the tools, mindset, and exposure they need to confidently navigate the uncertain future, find their own place, and leave their own mark in the world.

XCL Education Malaysia’s Vision, Mission and Promises

Vision:

XCL Education aspires to be a trusted and respected future-focused family of schools, fostering curiosity, excellence and creating life-shaping impact on our students, staff, and communities we serve.

Mission:

To empower a diverse and inclusive community of Safe, Happy and Successful learners who aspire to positively impact others.

Our Promises to Families:

Top Academic Outcomes

To gain access to world-class academic qualifications within a nurturing culture.

Future-Proof Preparation

To develop resilient students who have a clear sense of self and purpose, equipped with the skills to access top colleges and universities, build successful careers and thrive in life.

Holistic Character Development

To empower future leaders through immersive learning experiences to realise their full potential.

Welfare and Safeguarding

To safeguard and ensure the wellbeing of our students by adopting evidence-based practices aligned to international safety standards.

Continuous Improvement

To relentlessly pursue continuous improvement by gathering parent and student feedback, measuring outcomes, and being accountable for our actions.

Role Overview

The Sales Training Manager is responsible for designing, delivering, and continuously improving training programs to enhance the performance of the sales team. This role ensures that all sales personnel are equipped with the necessary skills, product knowledge, and tools to achieve business objectives.

Key Responsibilities

• Assess training needs through performance data and feedback.
• Together with Marketing, develop a sales kit and counselling kit.
• Develop and implement comprehensive sales training programs.
• Collaborate with admissions, marketing, and academic teams to align training content.
• Conduct ongoing training sessions on sales techniques, product knowledge, and tools.
• Deliver onboarding training for new salespeople.
• Monitor and evaluate training effectiveness.
• Coach and mentor sales staff to improve performance.
• Conduct Sales Competency Certification.

Key Requirements

• Bachelor’s Degree in Business, Marketing, Education, Communications, Human Resource Development or a related field.
• Minimum 5 years of experience in sales, sales training, sales enablement, sales management, customer counselling or business development.
• Prior experience in designing and delivering sales training programmes is highly preferred.
• Strong understanding of sales processes, consultative selling, customer journey management and performance improvement.
• Excellent presentation, facilitation, communication and interpersonal skills.
• Strong coaching ability with confidence in guiding sales personnel at different competency levels.
• Good analytical skills with the ability to interpret sales performance data and identify training needs.
• Able to develop practical training materials, sales guides, scripts, toolkits and competency assessment frameworks.
• Strong stakeholder management skills and ability to work cross-functionally with Sales, Marketing, Admissions and Academic teams.
• Proactive, organised and results-oriented with strong ownership of training outcomes.

Preferred Skills/ Added Advantage

• Certification in training, coaching, sales methodology or learning and development will be an added advantage.
• Experience in the education, admissions, property, financial services, insurance, retail, hospitality or service-based industry is preferred.
• Familiarity with CRM systems, sales dashboards or customer engagement tools would be beneficial.
• Experience in developing sales competency frameworks, certification programmes or structured onboarding programmes.
• Strong leadership presence with the ability to influence, motivate and inspire sales teams.

Safer Recruitment

We are committed to safeguarding and promoting the welfare of all children and young people, and we expect all staff, volunteers, and visitors to share this commitment.

All appointments are subject to thorough vetting procedures, including interviews, identity checks, criminal record checks, background checks, reference checks and verification of qualifications.

You may view our website at https://xcledu.com/ for more information about our company.

Only shortlisted applicants will be notified.